Buzz Marketing for Technology

DECEMBER 29, 2010

4 P’s to Social Media Marketing - Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

JUNE 17, 2015

Let’s face it, these options have been around for fifteen years – your question takes me back to a workshop I did for Siebel systems around then, before they became part of Oracle. The CMM also helps you think about the right balance of what Michael Stelzner of Social Media Examiner called nuclear and primary fuel.

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

MAY 23, 2012

Surveys are episodic and offer inauthentic information since the questions themselves alter the answers given, creating a distance between reality and what is articulated. You make the right media decisions and hone your products and services in accordance with the articulated needs of your audience. Both have inherent limitations.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

JUNE 1, 2011

So let me ask you a question – if you could get more mileage out of your existing car – would you do it? What you get is a list of media type, sponsorships, and events. The kingpin of the spend is usually some sort of TV ad spend (if you are B2C) and print/online media spend (if you are B2B). Of course you would!

B2B 199

B2B Data Course Eventful 199

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Ask questions, listen actively, and be first to offer a favor without strings. Gab from SEO ROI said. increase ROI and attract fiercely loyal fans. A Rubric for Social Media Expertise. Bloggy Questions (126). Influencers get asked for recommendations. Be the first to offer help. Lijit Search. Comments Feed.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

NOVEMBER 3, 2010

Related posts: 3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. What’s your Social Media diet? I often get asked the question – how do you. Tags: Communications Facebook Social Media Social Networking. Share this on Reddit.

Social Media 207

Social Media Construction StumbleUpon Digg 207

Buzz Marketing for Technology

APRIL 1, 2010

The question is – How many times do you need to hear something about a specific company to believe that the information is likely to be true? A brilliantly phrased question from which comes the answer – 3 to 5 times. Using a multichannel approach that leverages traditional and non traditional channels like Social Media is the key.

B2B 252

B2B Content Press Release Marketing 252

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They gather 40 million sources of data per day – news + social media to help you understand what’s driving your sentiment within social media.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275