Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Dave Fleet

JUNE 15, 2010

For one, it gives a great answer to the “what’s the ROI of this pitch&# question (which even traditional media relations hasn’t solved yet) but also it helps you to figure out who you need to build relationships with and on whom you should focus your pitching. I do think they need to answer the privacy questions, though.

Sysomos 273

Sysomos ROI Social Media Privacy 273

SocialFish

JANUARY 8, 2011

I can see myself using it like that a LOT, thought of a few this morning based on question threads I was browsing. You post a question, you get answers. The site is very actively moderated , so the questions have to be asked in a particular way, so it’s not personal to the questioner, and so it’s not a yes/no answer.

Radian6 276

Radian6 Engineering Questions Foursquare 276

Twist Image

DECEMBER 13, 2010

I'm frequently asked by brands if what they're doing in these digital channels is "wrong" The phrasing of the question is off. The question (really) is: "am I optimizing this experience for the consumers that are doing their best to connect with us?" twitter search. You are doing it wrong. brand loyalty.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Jason Yormark

AUGUST 31, 2010

Preferably a twitter username (so I can follow you if I’m not already), personal blog link or something that you are comfortable with. I can be reached on twitter at @eincline. One of my go-to reads is the Radian6 blog! I can be reached on Twitter @jimmymoultray Jeanna Barrett Says: August 31st, 2010 at 6:31 pm Woopsie.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Jason Yormark

AUGUST 31, 2010

Preferably a twitter username (so I can follow you if I’m not already), personal blog link or something that you are comfortable with. I can be reached on twitter at @eincline. One of my go-to reads is the Radian6 blog! I can be reached on Twitter @jimmymoultray Jeanna Barrett Says: August 31st, 2010 at 6:31 pm Woopsie.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Twist Image

MARCH 29, 2011

As the interest surrounding social media monitoring tools continues to grow, it begs the question: Why are brands spending so much money on social media monitoring platforms when plenty of free and easy-to-access tools already exist? One of the leaders in social media monitoring solutions is a company called Radian6. twitter search.

Radian6 102

Radian6 Findability RSS Sentiment 102

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. What questions are you trying to answer? First – What are the objectives?

Social Media 155

Social Media Strategy Radian6 SM2 155

Direct Marketing Observations

APRIL 26, 2010

Amber Naslund , the Director of Community at Radian6 , understands organizational change is just as important as technical change is and knows how to get people there. This week’s topic and supporting questions are as follows: Topic: Managing the Marketing Mix: Which Channel is More Effective? via hashtagsocialmedia.com.

Social Media 173

Social Media Apple Radian6 Marketing 173

Janet Fouts

DECEMBER 27, 2011

Some of them I know in person, but many I know through their blogs and Twitter personas. Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business. You should probably get to know some of them too. Naomi Dunford.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Social media-focused classes for the core curriculum is an excellent idea.

Education 135

Education Social Media Gov 2.0 Class 135

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! Any questions or comments?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Ari Herzog

SEPTEMBER 30, 2010

There is something about human curiosity that leads everyone to ask the same question when meeting someone for the first time: What do you do? Twitter- “Where Social Media Means Business&#. Headline : Director of Community at Radian6. LinkedIn MySpace Facebook Twitter Time. Social Media workshops and training.

LinkedIn 89

LinkedIn Radian6 Education Consultant 89

Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: Without question, it’s understanding the modern stakeholder’s media experience. . p 24) The question then becomes is what’s the source of the content and community? Now, that’s my opinion based on the question. Geoff Livingstons Blog Twitter Flickr G+ Marketing In The Round SlideShare.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment System 42

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. know the goals and objectives of your audience?

Campaign 60

Campaign Social Media Content How To 60

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

Brands 143

Brands Content Social Media Radian6 143

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Tools 207

Tools Twitter Tips Statistics 207

Social Media Strategery

AUGUST 8, 2010

Contact the author [link] lovisatalk (lovisa) Twitter Comment good reminder of what kinds of ppl make great community managers. link to post] #gov20 – Posted using Chat Catcher [link] TheLab_Boston (The Lab) Twitter Comment RT @lovisatalk: good reminder of what kinds of ppl make great community managers. Ty for the shoutout!

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. Even with some of our guests it’s a question I tend to ask. I believe that’s the way the question was phrased.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar). Presto, a pretty graph in about 3 seconds flat. link] jaybaer Yes indeed.

Social Media 117

Social Media Strategy Statistics Metrics 117

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

MARCH 29, 2012

So we need to buy Radian6 or Argyle Social or Involver.” When you’ve got a volume of customer requests coming through Twitter, suddenly Twitter’s important. Eric: Yeah, that’s another question for another time. That is a first world problem, no question about it. It is a cipher.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

So we need to buy Radian6 or Argyle Social or Involver.” When you’ve got a volume of customer requests coming through Twitter, suddenly Twitter’s important. Eric: Yeah, that’s another question for another time. That is a first world problem, no question about it. It is a cipher.

B2B 120

B2B Software Social Media Survey 120

Techipedia: Tamar Weinberg

JUNE 16, 2010

Follow him on Twitter. We are going to go through a series of questions that will help you in your audit. If you have your brand name as your Twitter handle and a portrait photo of you on your profile, you are getting it all wrong. Can you please share your Twitter feeds on LinkedIn? Are my profiles well branded?

Questions 277

Questions Social Media How To Postrank 277

Diva Marketing Blog

MARCH 25, 2011

Just One Crowd Sourced Question. Social media moves so quickly that no one person holds all the answers, knowledge or even the questions. In this series, Just one Crowd Sourced Question , I reach out to my social networks and ask folks to share just 1 tip on a social media issue. . Eleanor Roosevelt .

Twitter 97

Twitter Radian6 Avatar Social Media 97

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. ” You have to ask for leads.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

SEPTEMBER 12, 2011

Still, questions remain: how do I use social media most effectively across the enterprise? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Which social media monitoring tools should I use? What should I monitor for? What to do?

Social Media 257

Social Media Trendrr Alterian SM2 257

Buzz Marketing for Technology

MARCH 1, 2011

I remember questioning where all this blogging was going to take us. Having owned both Radian6 and Networked Insights side by side I realized there was a big difference between “data and insights”. The answer was – neither of us knew! Analytics [Infographic].

Radian6 215

Radian6 Data Analytics Applications 215

Convince & Convert

AUGUST 19, 2012

interesting to note that Twitter’s new “you must make your feeds look like Twitter.com” edict last week may have made Klout’s new interface DOA ). In my case, 49% of my total Klout is via Twitter, with Facebook at 40%, and Linkedin at 5%. Twitter Influence Analytics.

Analytics 137

Analytics Influencer Klout Vocus 137

Convince & Convert

FEBRUARY 23, 2012

Jay : This is the one where Jar-Jar Binks learns Twitter. For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. Whereas, think about Twitter consumption.

Social Media 118

Social Media Adwords B2B Training 118

Kikolani

NOVEMBER 29, 2010

Follow her @adriarichards on Twitter. Follow her @alexasamuels on Twitter. Follow her @alibrownla on Twitter. Her blog, Aliventures , covers writing, productivity, and questions about life. Follow her @aliventures on Twitter. Follow her @finslippy on Twitter. Follow her @alison on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift features extensive social media tracking capabilities as well, pulling analytics from Twitter (e.g. But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. Unlike pure SEO management tools (e.g., Background.

Software 140

Software Review Alterian SM2 140

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. If you’re serious about Twitter, this is a great app.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167