Webbiquity SMM

APRIL 13, 2021

There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons. Real-time conversation app Clubhouse has had an incredibly fast start.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. 89% of U.S.

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

JANUARY 24, 2023

Experiment with multiple platforms, but be sure to monitor and respond to customer and prospect questions and feedback across all platforms. When choosing social media platforms for marketing, keep in mind that even though Instagram and TikTok are trendy among younger generations, Facebook has the highest CRT.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

JANUARY 31, 2019

These are the questions you’ll be able to answer with an audit. An audit will help with your research and provide answers to performance questions. Are your videos performing above par for the industry? What are the reactions to your posts, positive and negative? Are your general social media results in alignment with your objectives?

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge). Not a place for me to “sell.”

SEO 100

SEO B2B Consultant Industry 100

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors?

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

JANUARY 30, 2020

When running paid campaigns, ask yourself questions such as: Whom do you want to target ? Answering these questions carefully can help you spend your ad campaign budget wisely. However, you need to ensure that you define the target audience for your paid ads very carefully. What do you want to achieve from your paid social campaign?

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

DECEMBER 11, 2013

Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year. As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”)

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

MAY 24, 2016

Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years?

B2B 105

B2B Trends Social Media Marketing 105

Webbiquity SMM

FEBRUARY 2, 2012

In this amazingly prescient post, Dave Chaffey lists 14 reasons why Quora won’t overtake Twitter (yes, in early 2011, there were people who suggested that it would) including “Asking or answering questions isn’t a daily must for most. ” A Marketer’s Guide to Quora by HubSpot Blog.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The Biggest Question. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

OCTOBER 5, 2012

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions, like: What conceptual models are we basing our marketing assumptions and practices on, and what new models should we be thinking about? This post is starting to show its age, but the guidance is still useful to beginning bloggers.

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Get the answers to all of these questions and more here in 21 of the best guides to LinkedIn tactics, tools and techniques of last year.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

FEBRUARY 4, 2013

There’s no question the authors know their stuff. To generate topics, consider questions people ask during sales meetings, challenges your products or services have, pricing, and the ‘versus’ questions. The questions people ask during sales meetings are…the easiest to answer.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

OCTOBER 13, 2015

In each section, consider your customer’s perspective and ask yourself the following questions: • Thinking: Ask yourself, how does the customer perceive themselves? The way you can answer that question, and show your customers that you’ve heard and care about them is with empathy. The product? What are their dreams and fears?

B2B 100

B2B Marketing How To Exercises 100

Webbiquity SMM

DECEMBER 13, 2018

If you keep these basic questions in mind, it’s hard wrong. Avoid writing a 2,000 word essay about the history of your company. Instead, summarize who you are, what you offer, and what your brand values are in a tight, engaging paragraph or two.

LinkedIn 179

LinkedIn Company Comparison Meme 179

Webbiquity SMM

JANUARY 23, 2024

When responding to customer feedback , ask clarifying questions to understand the issue clearly. It helps you identify their exact challenges and expectations from your brand, enabling you to elevate user experience. Share your customer support contact and encourage users to share more details about their experiences or challenges.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

DECEMBER 16, 2013

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). What are the best practices for creating effective infographics?

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

AUGUST 2, 2018

The answer to this question, like pretty much every other worthwhile question in today’s world, is “it depends.”. Continuing the basketball analogy, Betsy McLeod writes, “the relationship between social media and SEO is like an alley-oop in basketball, where social lobs the ball and SEO dunks it.”).

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

MAY 10, 2011

After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Answer questions in your blog posts. Some of the most popular posts I’ve written on this blog were essentially extended responses to client questions.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 22, 2018

Optimizing YouTube clips for SEO can drive a lot of valuable traffic and help you answer common questions from your audience. As web development is a visually-charged business, consider using YouTube. 5. Use Social Proof.

Social Media 156

Social Media Tips Review SEO 156

Webbiquity SMM

JUNE 6, 2017

This question was raised at a digital marketing roundtable discussion in Minneapolis recently. With an estimated 2.7 million new blog posts written every day , it’s getting progressively harder to stand out. Your audience only has so much attention to divide among all the potentially valuable and interesting bits of online content.

Content 190

Content Tips How To Video 190

Webbiquity SMM

DECEMBER 13, 2011

ask and answer questions). Knowing what kinds of questions your prospective customers are asking, what problems they are trying to solve, and their opinions and observations about competitive firms can help you develop content that better meet market needs and set you apart from competitors. Interact (e.g.,

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

JANUARY 14, 2011

These are all questions to ask, and answer, long before worrying about the background image you’ll use on your company’s Twitter account or what tabs you’ll need on your Facebook page…or even if your business really needs a Facebook page. Who is talking about your industry? Where are they talking about it?

Social Media 167

Social Media How To Technorati StumbleUpon 167

Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads?

B2B 263

B2B Social Networking Research Marketing 263

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JUNE 6, 2019

So the obvious question now isn’t why Instagram, but how: how can you use Instagram, and Instagram marketing tools , to explode your B2B brand and drive traffic to your site? Craft your Profile. The first thing to address is the “landing page” of your Instagram account.

B2B 149

B2B Instagram How To URL 149

Webbiquity SMM

JANUARY 12, 2011

Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. There’s no question that online PR plays a key role, in conjunction with SEO, in successful web presence optimization. Effectively connect with bloggers and other key online influencers in your industry?

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

OCTOBER 20, 2015

How to Get Your Questions Answered. If you have questions as to why an ad was rejected, or if you want clarification or more direction so that you can make sure your ad gets approved next time, you can contact the Facebook Ads team directly. Either way, it’s time to get back to work on the ad and see what needs adjusting.

Facebook 100

Facebook Pharmaceuticals Guidelines Advertising 100

Webbiquity SMM

JULY 25, 2011

How to Be Everywhere Online based on four questions that often come up: • Why is web presence optimization important? See the reputation management question below. So I figured it was time to update my inaugural post on this blog, What is Webbiquity? Where do I start? • Do I have to do everything ? •

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

MARCH 13, 2019

I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. If someone finds your profile on Digg or thinks your answer to their question on LinkedIn is solid, they’re going to want to check you out a bit more. In short, social media helps with link building, which is critical for SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

SEPTEMBER 13, 2010

Encourage comments, and when you get thoughtful comments or questions, respond and keep the conversation going. There will be times when someone (such as a prospect with a product or pricing question, or a journalist looking for the right expert to quote) needs to contact you directly rather than just posting a comment.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Eventful 179

Eventful Social Media Technorati StumbleUpon 179

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? There is an old adage that says “those who do not learn from history are doomed to repeat it.” My answer is certainly–yes!

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

DECEMBER 21, 2010

Answer prospect questions. Toolbox.com , Focus , Ulitzer ) and specialized discussion forums all provide opportunities to respond to questions and demonstrate industry expertise. It’s no longer the biggest ad budget that wins. People want to buy from companies that are smart, helpful and responsive.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

APRIL 11, 2012

Develop content that answers the questions you see being raised. Respond to questions and engage your buyers and influencers in social media. The more relevant your content is to the concerns of your prospective buyers, the more likely it is to be read and shared. Build relationships.

Social Media 176

Social Media B2B Hubspot Exercises 176

Webbiquity SMM

MARCH 29, 2022

But how can a simple question and answer platform help to build a powerful brand online? Quora is, of course, a social question-and-answer website launched in 2010. The platform allows registered users from around the world to ask and answer questions. To explain, here’s a dive with this Quora marketing guide. What is Quora?

Brands 204

Brands NoFollow Marketing B2B 204