Buzz Marketing for Technology

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Blockchain – governance, regulation and security

Buzz Marketing for Technology

The questions of interoperability and scalability certainly are important, but so is the question of law enforcement. And they’re all governance questions really.”. Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency.

Issues 100
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Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

Strategic planning involves asking yourself some probing questions about where your business is headed, how you think it should get there and then using the answers to these questions for achieving the goals you really want to see come to fruition. The Value of Serious Customer Research.

eBook 223
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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. What’s your Social Media diet?

B2B 198
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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Avoid open-ended questions. Too many hashtags make it difficult to track and are confusing to consumers. Make them mean something. Figure out what you are going to focus on and then consistently leverage those across numerous campaigns. Be realistic. Make sure you have permission from your consumers to claim that hashtag.

Hashtag 269
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Sharing is how you build a Brand

Buzz Marketing for Technology

The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business? So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine.

Brands 213
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Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. I found it interesting that my score came in as ENTJ.

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Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

Now, if you have ever been on a Social Media Today webinar before, you know they are very “participant-driven” and we love to ask your questions of our panelists. Many of the questions from our audience revolved around topics such as: How to handle the legal issues of using photos from customers?

Eventful 100