Akamai Marketing

SEPTEMBER 20, 2012

I only have one real rule in the classes I teach: No. OK – there is another rule: we all have to learn something. Last night’s class taught me that the future of social media is looking good if future participants are any indication. There still exists a natural curiosity around social media.

Social Media 167

Social Media Class Groups Groups 167

Akamai Marketing

MAY 5, 2015

No one asks any questions – the founders are too caught off guard by the mere suggestion. What Questions Aren’t You Asking? Meanwhile, in the board room, the newly minted but completely wacko investor insists the startup spend $30K on “shwag.” ” It’s a classically stressful startup moment.

Startup 100

Startup Tips Brands Marketing 100

Akamai Marketing

JULY 26, 2011

But lately I’ve picked up on a trend that makes me question my engagement with the word “engagement&#. When I engage (click, share or comment) its because I think the information has been worth my time and I want my audience to see it. I consider it an endorsement – for whatever that’s worth.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

JULY 7, 2011

That goes hand in hand with the question of whether Google will monetize Google+. There also isn’t direct advertising on Google+, though there IS a handy search tool called “Sparks&# , but its completely organic without any advertising. Will that change? I don’t know.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

NOVEMBER 13, 2012

Feel free to email or tweet me with questions on the social media strategic plan! Our next blog post will include a template for KPI’s designed for social media. Don’t miss this next blog post, you can get it straight to your email box!

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

MARCH 22, 2013

Here’s the quick answer to question above: there’s no easy way. I’ve heard all those reasons and more for why businesses and personal brands buy Twitter followers. Lately, in conversations about personal branding, this opportunity seems to be making a resurgence.

Buy 124

Buy Brands Twitter Communities 124

Akamai Marketing

APRIL 4, 2011

Before you answer – let me give you a hint: its a trick question. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube. Ever ask yourself why they are there? Here’s the answer.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

FEBRUARY 3, 2011

Be Prepared to LISTEN to the White Rabbit: The White Rabbit isn’t all jibberish, in fact, if you listen closely and ask some questions, your White Rabbit customer will tell you exactly what they think and feel. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

DECEMBER 20, 2011

Its not an easy question to answer, but I thought it would be worthy to discuss what makes an expert so special and how they differ from other professionals in their field. No expert is perfect and if they can’t find learning lessons in past programs or clients, then they really aren’t asking the right questions.

Social Media 186

Social Media Creative Commons Proposal Project 186

Akamai Marketing

NOVEMBER 22, 2011

But when I asked that question, I got an indirect response at best (see Friday’s blog post). Google Reader Feeds: Many months ago when I filled out that survey Sprout Social sent me, I specifically remember a question about what it would take to be the only tool I use to post.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

NOVEMBER 9, 2012

Another action-packed evening with great questions! I just couldn’t help myself. Last night’s Blogging for Business Class at Pacific New Media was ridiculously awesome. The people who come to these classes are so amazing and its really an honor to teach and train at Pacific New Media.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

DECEMBER 31, 2013

To put it politely, you’re asking the wrong question. . The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off. Here’s why. Every single media type has heavy users and light users.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

JULY 19, 2011

Maybe your audience expects solutions, not questions. Maybe they don’t care about a particular topic. Or maybe they don’t feel its up to them to write your blog post for you. Maybe they didn’t like the tone of the post or it just wasn’t human enough.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

MARCH 29, 2011

Well, its an often overlooked question. Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. But where do you start?

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

JULY 23, 2012

Disasters don’t always happen during business hours, so these tools are helpful because even if the team isn’t at the same location, or at their desk-top computers, multiple people can check scheduled posts when news breaks and respond accordingly to inquires and questions directed to the organization.

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

JANUARY 15, 2013

” First you need to answer the question of WHAT your impediment is to sales. There are lots of questions that must first be answered before social media delivers ROI. Not one bit. There is no magic bullet. I’ve often said that its not enough to say “ we want social media to drive more sales.”

ROI 194

ROI Social Media Policies Creative Commons 194