Adam Cohen

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How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). I could share my responses to these issues, but I’d rather hear from you.

Questions 225
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Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

Keep saying “Y&# to all of the questions and you get to a page with a file listing: Type the command.PRINT RSCOM8 and you can download/print a file, which is a newspaper clipping with an ad for Rocket Poppeteers, some articles and some strange pencil marks. Take a look. Is it too complex to engage fans at a big enough level?

Wiki 219
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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

The budget question comes down to the fact that content generation requires funding – manpower, skills, assets. If product marketing teams operate independently, they won’t have the benefit of getting the most out of content and to the customer they may appear disjointed or out of sync.

Content 237
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Social Media Chat Tuesday, July 21st

Adam Cohen

If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time. Here are the questions we’ll explore: Q1) How should marketers approach weaving social media tactics into their marketing arsenal?

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

I reached out to Len Devanna (a good friend, a former client years ago, and Director of Social Strategy helping lead EMC ‘s social media efforts to the next level), and asked if he’d answer a few questions about it. Share and enjoy, and feel free to leave questions for Len in the comments. Turns out it was a timely ask.

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Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

How Often Do Ethical Questions Impact Your Social Media Efforts? (8). Special thanks to Chad Milburn ( blog & twitter ) for taking a small ask for help and turning it into something more useful than intended. Related Posts. How has Social Media Helped You? (8). No Amount of Social Media Overcomes Bad Customer Experience (16).

Badge 244
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On Facebook and the Death of Etiquette

Adam Cohen

How Often Do Ethical Questions Impact Your Social Media Efforts? (8). Do you thing Facebook etiquette is a lost art or a lost cause? Photo credit: fdmount via flickr. Related Posts. Micromarketing: Relationship Marketing Through Advocacy (5). The Digital Five Tool Player (10). Friends with Benefits: Starbucks and Foursquare (16).

Facebook 240