Waxing UnLyrical

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2020: The Year Data Saved The World

Waxing UnLyrical

Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. How you think 2020 will be remembered? I think it will be as The Year Data Saved The World. Happy Holidays!

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Permission to Be Human

Waxing UnLyrical

Image: Comovnhuting , Princess Diana’s signature [Public domain], via Wikimedia Commons. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community coolâ„¢. Today I give you permission to be human.

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5 PR Tips From 2013?s 17 Year Cicadas

Waxing UnLyrical

Image: Wikimedia Commons. The Washington Post published cicada recipes with relish [sic]. And in all the advice people had to give us about our Eastward move, somehow they forgot to tell us that every few years, we’d feel like extras on the set of a B-grade thriller from the 50s. In my memory, that period lasted forever.

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