Webbiquity SMM

MAY 31, 2022

Click “Publish.”. Let’s say you are hosting a webinar through a third-party tool. Simply “Create an Event” on LinkedIn, fill in the information, and share your webinar link. It should be different from the main company page. Click on “Create Page.”. Note: You can create up to ten free Showcase Pages.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Webinars / webcasts. Blog posts.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

MARCH 29, 2016

Employees and others associated with the firm can use it to share and amplify that content through their individual updates, in relevant LinkedIn groups, and by publishing articles on LinkedIn Pulse. Large numbers of blog posts, articles, and even books have been published addressing each of the strategy areas outlined above.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

OCTOBER 16, 2012

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 51% maintain blogs, 42% conduct webinars and webcasts, and 41% produce videos. Marketing Pilgrim ). MindJumpers ). MindJumpers ). 56% of Americans have a profile on at least one social networking site. Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MARCH 31, 2015

Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” Image credit: i-SCOOP.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. B2B Websites NOT Great At Demand Gen by Business2Community.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

JANUARY 15, 2013

5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com. It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? ” Facebook Rants and Raves.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

FEBRUARY 10, 2015

billion in 2014 on digital content publishing to acquire business leads, influence customer specifications, and educate and engage prospects. Only 16 percent of B2B consumers prefer live webinars. ( MediaPost ). B2B marketers spent an estimated $16.6 MediaPost ). 22 B2B Marketing Statistics. Metrics matter. MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

APRIL 27, 2021

In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

APRIL 23, 2013

” Among other findings: • Business buyers are most active in sharing content on forums, LinkedIn and blogs; • Younger members of the buying team are most likely to read white papers and blogs, and attend webinars; and. Content Marketing: 3 tips for how to get started by MarketingSherpa.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

JANUARY 5, 2016

8 Types of Content Every Business Should Consider Publishing by jeffbullas.com. Here are eight types of content Celina Jones advises you should consider publishing to engage your prospects and customers. At the beginning of 2014, Matt Cutts published on his blog that guest blogging is not working anymore. by Social Media B2B.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Social Media Today ). Social Media Today ). BizReport ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

JUNE 6, 2011

Consults major corporations on social media strategies, reputation management strategies, risk management strategies, and social media growth and scalability in manufacturing, healthcare, IT service, technology, publishing, and CPG industry segments. David has published 15 books and his latest is Brand Relevance.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

MARCH 6, 2012

10 Best Practice Tips for Facebook Page Content Publishing by jeffbullas.com. Anum Hussain walks through the process of setting up and launching a basic Facebook business page, from choosing a classification and completing basic information through adding features and tracking results–in both text format and a concise five-minute video.

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. “Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. “Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

NOVEMBER 28, 2011

” 60% of shared information contains links to published content (online publications, blogs, etc.); Social media is a very close second, followed by virtual events / webinars, SEO, email marketing and paid search. just 4% contains links to non-blog corporate website content.

Statistics 219

Statistics Research Social Media B2B 219