Small Business Mavericks

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Optimizing In-Depth Articles

Small Business Mavericks

Sometimes, the best way to position yourself as an expert in your niche is to publish in-depth articles. Canonical URLs - This tells Google which permalink and page should rank for important search terms. SEO for Small Business articles canonical URLs schema.org search engine optimization SEO' How do you optimize those articles?

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Six On Page Search Engine Optimization Must Do’s

Small Business Mavericks

A page’s slug is its url. Once you have published your web page, be sure to add it to the sitemap (both the user and search engine sitemaps). Once you have published your web page, be sure to add it to the sitemap (both the user and search engine sitemaps). For example, [link].

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SEO For Ecommerce Websites

Small Business Mavericks

When creating content, particularly if you’re an on-seller, don’t fall in to the trap of publishing the manufacturers descriptions. URL issues - following on from duplicate content is the perception of duplicate content. Create your own descriptions, optimized for your keywords (and long tail versions as well).

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10 Winnable Ways To Increase Blog Traffic (That You Haven’t Thought Of)

Small Business Mavericks

Create an e-book and self-publish it on the Kindle, ePub, and iBook formats. Keep it short, but at the end you can include the URL to your website. Take posts from your blog and expand on them for an e-book. Sell it on Amazon.com. Use your blog and guest blog posts to promote your book.

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The Best Thing About Case Studies

Small Business Mavericks

Just make sure you get permission before publishing anything. Here’s where your nuts and bolts of keywords, URLs, responsive design and the rest of it will matter. The more case studies you have about your customers and their experiences, the more ways you can combine the information into new presentations of content.