article thumbnail

How to Make YouTube Shorts: Everything You Need to Know

Hootsuite

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. What are YouTube Shorts? Why try YouTube Shorts? How long are YouTube Shorts?

YouTube 136
article thumbnail

How to create a YouTube channel for your brand in 5 steps

Sprout Social

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

YouTube 87
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to conduct a YouTube audit in 5 steps

Sprout Social

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

YouTube 94
article thumbnail

The Complete Guide to YouTube Marketing in 2020

Hootsuite

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy. Source: YouTube.

YouTube 145
article thumbnail

103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

YouTube 103
article thumbnail

Top Video Marketing Trends of 2024

Social Media Strategies Summit

Even YouTube, which still has a standard aspect ratio of 16:9 (i.e., So it’s no surprise the world’s most-watched video platform has begun shifting toward portrait-oriented videos — not least through the launch of YouTube Shorts , its answer to TikTok and Instagram Reels. Sign up for one of our upcoming social media conferences.

Video 231
article thumbnail

Highest Valued Internet Influencer

The Realtime Report

million subscribers on YouTube, 12.6 Most actors, musicians and traditional ‘Hollywood talent’ rely on a team to create and publish social content which they largely utilize as a mechanism to promote upcoming projects and events like movies, television shows and concerts. million on Facebook.