Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? That may be getting carried away but the new format does have some advantages for publishers, although they are not being fully utilized by Google News yet. The main opportunity comes from the new tags.

News 104

News Publishing Google Press Release 104

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether.

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

APRIL 3, 2013

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. How do publishers ensure that sponsored content complies with Google’s guidelines?

Guidelines 260

Guidelines SEO NoFollow Module 260

Adam Sherk

NOVEMBER 20, 2014

We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. The types of sites vary but most are trusted, authoritative brands with large audiences that have produced quality, popular content for years. Hopefully this will help others to avoid a similar fate.

Sites 278

Sites Google Syndication Template 278

Adam Sherk

MAY 15, 2012

At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Then a bunch of other sites will take your article, barely change it and then publish it on their own sites. –So will you publish the story today? It is called aggregation!

Press Release 269

Press Release Vocus Video Embedding 269

Adam Sherk

JANUARY 23, 2013

For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers. One thing that is important to point out is that some publishers participate in StumbleUpon Paid Discovery which has an impact on their traffic figures. What Types of Sites Get the Most Links?

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Adam Sherk

MAY 30, 2012

While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Among the types of boards that are popular are lifestyle content (recipes and food, fashion, home, etc.); Pinterest: Great Opportunity for Lifestyle Publishers and Brands.

Team 148

Team News Digg Fashion 148

Adam Sherk

APRIL 16, 2013

Publishers are starting to use it more often too on their home and channel pages. This type of progressive enhancement is good for usability as well as SEO. Don’t Forget SEO. It allows the content to be accessible within the main framework of the site and better integrated into the internal link graph.

SEO 245

SEO Tips Module Guidelines 245

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. What types of stories got the most retweets?

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

JULY 10, 2012

So for any type of site it is worth experimenting with Google+ promotion and engagement (see 8 Social Media Questions Publishers Should Be Asking Themselves ). And even if Google+ is not a strong traffic driver or seemingly natural fit for a particular site, +1 activity has a direct and indirect impact on search engine visibility.

Google 119

Google Fashion Sites Report 119

Adam Sherk

FEBRUARY 14, 2012

StumbleUpon Channels are a good opportunity for publishers (and any business involved in content marketing) because they create a direct pipeline to users that are specifically interested in your content. Check out their Channels to get an idea of the types and frequency of their shared pages. Breaking News.

StumbleUpon 120

StumbleUpon Brands Directory Real Estate 120

Adam Sherk

MAY 13, 2009

Reviews in particular offer a good opportunity for publishers as many content sites produce multiple types of reviews on a regular basis. Google JavaScript Changes Put Publishers in Violation of Sponsored Link Guidelines Does Google News Sitemaps New Format Help Publishers?

Review 100

Review Google Embedding Press Release 100

Adam Sherk

NOVEMBER 1, 2012

This type of mini-campaign allows a more fluid level of resource commitment than a larger, more traditional PR campaign may require. 7 Conversion Rate Optimization Tips for Publishers. Everyone in theory faces the same demands when it comes to starting a company, gaining investors and growing their customer base.

Startup 117

Startup Campaign Tips Reputation 117

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. tweets per day.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

OCTOBER 27, 2009

How “popularity” is determined is not specifically defined, but it is likely a simple metric like page views. One aspect that CNN might want to rethink is the inclusion of “Total Comments” for each news item.

Content 112

Content Press Release Digg Survey 112

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To see what type of attribution Newser is providing, I picked a random article from the sources grid on their home page today: Oprah Ditches Daytime for New Evening Show.

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

SEPTEMBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Closer Look at Fan Engagement on the Fox News Facebook Page by Adam Sherk on September 23, 2009 My post on Facebook Page engagement for news sites has drawn some interest in the fact that Fox News averages many more “likes” and comments per update than any other news site, despite (..)

News 104

News Engagement Facebook Press Release 104

Adam Sherk

JUNE 9, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do People Search for “Breaking News”? But I don’t think I’d ever simply type “breaking news” into a search engine. Breaking news” is featured in the title tags of sites covering sports, entertainment and a wide range of topics.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do People Search for “Breaking News”? But I don’t think I’d ever simply type “breaking news” into a search engine. Breaking news” is featured in the title tags of sites covering sports, entertainment and a wide range of topics.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

MAY 4, 2010

So what types of updates drew the most user feedback? Oklahoma City was a surprise at #15; I expected them to do better after their impressive effort in the first round. The Charlotte Bobcats came in last – unless they can get Michael Jordan to start making updates they’ve got their work cut out for them.

Team 165

Team Engagement Facebook Press Release 165

Adam Sherk

MAY 1, 2012

When it comes to SEO publishers need to understand and effectively communicate progress and success. In this post I’d like to highlight some of the key metrics for publishers to focus on. These metrics help you to measure that and to compare search with other types of site visitors (like social media and direct navigation).

Metrics 164

Metrics SEO Publishing Analytics 164

Adam Sherk

OCTOBER 29, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Social Search: Are You in Your Target Audiences’ Social Circles? Other types of businesses will have to be more creative, which is where smart content marketing and social media strategies come into play.

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

MARCH 30, 2011

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. It’s an interesting topic and one that is more challenging for news and content sites than some other types of businesses. But is it possible to extract user intent in a meaningful way?

Publishing 131

Publishing Social Media Aggregator ROI 131

Adam Sherk

JULY 15, 2013

Pete Myers – Dr. Pete delivered as always, sharing a bazillion examples of the various types of SERPs out there plus ways to make the most of the current landscape. Related posts: Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book. I was slightly disappointed that this wasn’t a prelude to a stage dive.

SEO 148

SEO Tips Startup Compete 148

Adam Sherk

FEBRUARY 2, 2011

As I covered in my post on blog tag optimization this type of over-tagging has little SEO benefit and in the extreme it can even be a negative. First on Kim Kardashian: W Magazine Showed ‘Full On Nipple’ : Then a link in that article led me to Kim Kardashian Goes NUDE For W Magazine : That’s when the full-on tag-o-rama began.

Sports 118

Sports SEO News Issues 118

Adam Sherk

JANUARY 16, 2013

In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. To help with that, I’ve compiled a list of the Google News errors – and publisher mistakes – that I most often come across, along with a recommended solution for each. Eligibility and Indexation.

News 261

News Google Embedding How To 261

Adam Sherk

AUGUST 21, 2012

It is intended to be a general overview for publishers. That’s a common question these days as publishers try to make the most of search and social for audience development. For more on this topic see my analysis of what types of sites get the most links from Pinterest. Hopefully you’ll find it useful.

SEO 278

SEO Social Media NoFollow Engineering 278

Adam Sherk

NOVEMBER 11, 2010

By now Twitter is an important part of most publishers’ audience development and content promotion efforts. So to help out I’ve created a list of Twitter tips for publishers. While my list is geared towards publishers the tactics are applicable to most organizations. that I hope are now well-established fundamentals.

Industry 200

Industry Social Media URL Module 200

Adam Sherk

FEBRUARY 27, 2013

Instagram may be a better fit for lifestyle publishers like the sites I covered in my posts on StumbleUpon traffic declines , Pinterest traffic gains and links from Pinterest. I may do another post on the types of photos the news sites are sharing and what seems to be working. Have Fun with the Photos.

Activities 194

Activities News Instagram Brands 194

Adam Sherk

JANUARY 12, 2011

As I covered in my post on Twitter tips for publishers the goal is have new content surface in news search, real-time search and social search all around the same time, all of which helps with regular Web search visibility too. Articles and blog posts are fairly straightforward but other types of content can create challenges.

SEO 198

SEO Hitwise comScore Adwords 198

Adam Sherk

MARCH 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google Want Brands in Your Social Circle? Thus there isn’t any type of official Google profile for companies as there is with Facebook Pages or branded YouTube channels.

Google 129

Google Brands Google Reader Digg 129

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279

Adam Sherk

SEPTEMBER 22, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk What Horrible Things Did Time Magazine Do in 1964? I’m not familiar with Fact: but Wikipedia tells me it was published from 1964-1967 and edited by Ralph Ginzburg and Warren Boroson. Do you recall any reaction from Time when it was published?

Press Release 131

Press Release Issues News Wikipedia 131