Sherrilynne Starkie

OCTOBER 12, 2018

Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter. Google supports quality news publishers in digital transformation. All emoji are equal on Twitter.

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Google Film Instagram News 279

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. Now publish directly to LinkedIn with Vimeo. Should Twitter get rid of retweets? — SS. — SS.

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Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

FEBRUARY 1, 2018

Facebook, Instagram, WhatsApp and Twitter have all launched new apps or features this week. Stories from loca l news publishers may appear higher in news feed for followers in publishers’ geographic areas. Sponsored Moments come to Twitter. Twitter is converting Moments into its version of Snapchat’s Publisher Stories.

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API HootSuite Statistics Instagram 207

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more.

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Google Adwords Case Study Sports 170

Sherrilynne Starkie

DECEMBER 20, 2020

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. Owned Media is self-published content. We recommended Facebook and Twitter ads, native ads and sponsored content.

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Marketing Syndication Adwords News 367

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 4 Twitter is developing new analytics dashboards.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Facebook is working with news publishers to develop a new way to capture breaking stories and track them through the longer news cycle.

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API YouTube Data Template 150

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. followers .

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

SEPTEMBER 22, 2012

domain, held its annual general meeting and symposium in Ottawa, and Twitter co-founder Biz Stone was the closing keynote speaker. He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. Twitter’s co-founder Biz Stone to pen book.

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Storify Social Capital Yahoo Apple 317

Sherrilynne Starkie

DECEMBER 20, 2020

Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. Owned Media is self-published content. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. Of those, two-thirds use it daily.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

FEBRUARY 13, 2018

They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It turns out that Twitter was the perfect channel for the task.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

MARCH 2, 2013

Some of the stars themselves, notably Ben Affleck , took to Twitter to celebrate and share their own excitement. This article was originally published at Thornley Fallis. There were more than 8.9 million tweets about the show (and about the fashion!). According to Facebook , the Oscars scored a 7.17 That’s box office success.

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Content Film Marketing Loyalty 317

Sherrilynne Starkie

AUGUST 4, 2013

Facebook and Twitter were informing the friends and family of victims (often erroneously) of the unfolding disaster in real time — even publicly naming names of victims long before anything could be officially confirmed. “The As events rolled out on that fateful night, Twitter told the story of the disaster in real time.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

JANUARY 30, 2016

Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms. Publishers will be interested in the data too. Sixty-two per cent of respondents think a news site loses credibility when it publishes native ads.

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Survey Advertising Study Software 150

Sherrilynne Starkie

OCTOBER 15, 2018

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and 45 per cent of users are on it daily. Owned Media is self-published content. We recommended Facebook and Twitter ads, native ads and sponsored content.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

MAY 2, 2015

A version of this article was originally published on Thornleyfallis.com. How to be smart on Twitter. Top 10 Education and Technology Experts to Follow on Twitter. Although they disappear, it’s easy for the recipient to take a screenshot of it, save it and share it anywhere. Related posts: Improvements to Google+.

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Banking Social Networking Instagram Education 150

Sherrilynne Starkie

JUNE 29, 2013

But little by little Twitter and Facebook have taken over the reader duties for me. This story was originally published on the Thornley Fallis blog. I have had a Reader account for several years now, but hadn’t really ever used it. I did, at one time, make use of an RSS reader called BlogBridge. Do you use Google Reader?

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Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

APRIL 6, 2018

Facebook, LinkedIn, Twitter and Pinterest are all featured. Twitter releases 12th biannual Transparency Report. Twitter has suspended 1.2 It provides information from publishers' Wikipedia entries, related articles, engagement metrics and more. Listly by Sherrilynne Starkie. Follow List. Embed List. Apr 06, 2018.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

AUGUST 25, 2013

If the goal is to correct the writer to save the embarrassment of having published flawed text, there are ways to do so politely in private. Featured Headline Social Media blog Comment Facebook manners Troll Twitter' What I am saying is that having a superior knowledge of such things does not give anyone the right to be rude.

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Cost Comments Blogger Training 278

Sherrilynne Starkie

MAY 11, 2013

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. This article was originally published on Thornley Fallis. Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online.

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Travel Mobile Newsletter Project 295

Sherrilynne Starkie

NOVEMBER 4, 2012

It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. Finally, the government introduced bill C-11 and it was announced by then Industry Minister Tony Clement via Twitter. March 2012: Ottawa’s Twitter top 20. This was unprecedented.

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Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

AUGUST 27, 2018

As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite). A version of this article was first published on Spin Sucks. . It depends on which particular skills you want to develop, but I feel it’s important to start with the basics.

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Industry Social Media Training HootSuite 170

Sherrilynne Starkie

APRIL 26, 2015

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. Many of my clients first became aware of me via Twitter, so did my boss.

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Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

AUGUST 20, 2012

Originally published January 12, 2011). So after several months of effort, very little momentum was gained and the group was dissolved. Still we can all learn from the experiment… Facebook’s secret groups.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

DECEMBER 7, 2009

Social Media Club brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaboraters.

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Social Media Hotels YouTube Eventful 252

Sherrilynne Starkie

MARCH 2, 2020

Many outlets will publish bylined opinion or thought leadership articles if they are not salesy and puff. Often a publisher will include an audience overview in these sections. Start by following them on Twitter and Instagram. Is there any coverage of your closest competitors? Do they accept contributed articles?

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News Report Software Badge 404

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook.

Marketing 284

Marketing Tourism Content management systems Influencer 284

Sherrilynne Starkie

JANUARY 22, 2012

CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. The company had not published any pricing information for SocialEngage; it invites users to contact ExactTarget for more information.

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CoTweet CoTweet Tweetdeck Foursquare 327

Sherrilynne Starkie

JANUARY 8, 2018

Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Digital Advertising.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

DECEMBER 19, 2017

Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. Twitter is sporting some cool new 'threads'. New Twitter threads are here. By tapping the plus button when composing a tweet, users can connect many tweets and publish the thread together. There is no 'holiday lull' in social media!

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Microsoft Facebook Travel Sports 210

Sherrilynne Starkie

JANUARY 25, 2014

Twitter and Facebook have a similar offering in ‘sponsored stories’ and ‘promoted tweets’. News organizations were on their knees as advertisers fled in droves; publishers needed to find a revenue model that works. Native ads provide value to brands, readers and publishers alike. Photo credit: Wikipedia). I disagree.

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Advertising Journal Survey Wikipedia 289

Sherrilynne Starkie

JANUARY 30, 2016

That means Facebook, Twitter and other social networks have made gaining organic visibility almost impossible. You pay a publisher or social media company for placement. This is when you pay to publish an item, usually an article but it could easily be a video, infographic or photograph.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

MARCH 28, 2015

Last week I published a post called Lessons Learned From a PR Life , which included a listing of observations from my work week. ’, I thought I’d publish my list for this week. Related posts: Have we lost that loving feeling, Twitter? People seemed to really like it. But are starting to get why I love agency life?

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Exercises Cost Publishing Feed 150

Sherrilynne Starkie

JUNE 15, 2014

social sharing and URL-shortening platform has recently published a study, along with a nifty infographic which debunks six myths of social media. Here’s what the study showed: Twitter and Facebook are not the platforms upon which most content sharing takes place. Not all social links deliver clicks at the same rate.

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Social Media URL Advertising Study 342

Sherrilynne Starkie

FEBRUARY 17, 2012

This is the finding of a report published this week by Rogers (client). Apparently, Canadians like to use of technology to manage their personal relationships. So much so they tend not to worry about family due to technology advances helping to keep people connected.

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Report Survey Newsletter Social Networking 308

Sherrilynne Starkie

JUNE 2, 2013

At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. Users can also share notebooks with other contributors, collaborate and publish right from the platform. An apology.

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Curation Findability Journal Collaboration 299