Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v. Twitter) where the information isn’t available?
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