Mindjumpers

MAY 15, 2012

Needless to say, the Big Data hype has also caught the attention of software developers around the world, and a new species of social media tool software is emerging: Social Performance Software (SPS). As a result, content will reach the intended audiences and result in higher resonation, or higher call to action rates.”.

Data 262

Data Software Applications Compete 262

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board).

Hitwise 117

Hitwise Content Blogger Consultant 117

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. The importance of social media integrations with your business’ tech tools can’t be overstated. This includes answering questions and publishing educational content to nurture leads.

Team 108

Team B2B Platform Analytics 108

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Canva is great for this, as it’s a free graphic design tool for non-graphic designers. Meaty, comprehensive guides are fantastic lead generation tools. Think ebooks, white papers and even blog posts.

Content 124

Content Brands Findability Marketing 124

Proactive Report

NOVEMBER 21, 2022

A monitoring tool can do a lot of the work, but there is still a lot that must be done manually. Even with all the tools available now, and the vast amount of data you can gather, the analysis cannot be done automatically. Content Analysis. Rosetta Stone partnered with AARP to reach this audience.

Social Media 64

Social Media Analysis Research Conversation 64

Pam Moore

FEBRUARY 21, 2017

Savvy social marketers have visual smarts and know how to ensure that their images are 100% optimized for each unique social network as they publish visual content across the social web. 10 Reasons You Need to Build Your Personal Brand (white paper). Top 5 Visual Marketing Tools for Content Marketing.

Template 167

Template Templates Social Media Social Networking 167

SocialFish

APRIL 7, 2011

I co-authored a white paper with SocialFish about social media policies. Social media is another tool for your employees and members to do their respective jobs. However, you need to train them how to use these tools effectively. Don’t just publish the guidelines and expect people to follow them.

Policies 222

Policies Social Media Handbook Guidelines 222

Oktopost

MARCH 7, 2022

Before the rise of social listening tools , B2B marketers would be completely reliant on hashtags and native search on social platforms to get a sense for what people were saying about brands. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

B2B 155

B2B Sentiment Analysis Reputation 155

Waxing UnLyrical

APRIL 3, 2015

Lukas Treu : White papers. Debra Bethard-Caplick : Marketing claiming that PR is a tool/subset/specialization of marketing. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Scott Kaminski (yes, again): Advertorials. Based in the Washington, D.C.,

Press Release 100

Press Release Consultant Metrics Communities 100

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Content ideation ChatGPT makes a great sounding board, and one of the best ways to use this tool is as a brainstorming partner. How often should we post?

Social Media 140

Social Media HootSuite How To URL 140

Convince & Convert

FEBRUARY 1, 2011

Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Organizations Will Become Publishers. Conversion and Measurement Tools Will Force Social Media to Evolve. Top 25 Social Media Keyword Search Tools (StayOnSearch). Trends to Watch in 2011.

Trends 124

Trends scribd Skills Training 124

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. However now we have access to many technological tools, which if used well, can assist us in coping with information overload. More on that later, along with some of the tools and approaches I find effective.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Keyhole.co

OCTOBER 16, 2023

Agencies are defined by two basic activities: They provide their corporate clients with a high volume of content that can be published to social media, and they offer a big-picture strategy to guide that content development. In particular, automation tools can take a lot of the tedious manual labor out of posting content.

Social Media 52

Social Media Marketing How To Cost 52

Social Media Marketing

AUGUST 8, 2013

Metrics / Measurement / Big Data Facebook ads are undervalued by the last-click attribution model ; it''s likely that Facebook ads see better interaction earlier in the purchase funnel, which is confirmed by the Google white paper on the Customer Journey to Purchase What data are marketers interested in?

Social Media 167

Social Media Nielsen Press Release News 167

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). Doing this is challenging, certainly if you are to attempt it manually, with limited samples, or using a listening tool that’s meant for top-line volumetrics.

Analysis 87

Analysis Research Metadata Patterns 87

Oktopost

OCTOBER 10, 2022

With today’s production tools, you can create professional videos using nothing but a smartphone and laptop. Even relatively small businesses should regularly publish video content in order to maximize their brand visibility. ? Landing pages, white papers, and other sales assets can help your partners generate more leads.

Brands 75

Brands B2B SEO Influencer 75

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. The State of Social Media In The UK.

Social Media 234

Social Media Patterns Statistics Report 234

Twist Image

APRIL 12, 2012

Should brands act more like publishers? Because, in a world where a brand is now curating content, publishing content and is a media entity onto itself, it's critical that we - the marketers - take one step back and ask ourselves: "are we asking too much of our consumers?" publishing. We're asking a lot of brands.

Content 111

Content Vimeo Apple Curation 111

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper.

ROI 219

ROI How To Marketing Proposal 219

Buzz Marketing for Technology

JUNE 27, 2008

Focus: How do we choose the best tools? A 31-page White Paper that runs the capabilities of Microsoft Windows SharePoint Services v3 and Microsoft Office SharePoint Server 2007 through the 7 Pillars framework. Published February 2008. Scenarios and Possibilities. Focus: How can we improve work practice?

Sharepoint 100

Sharepoint Team Company Products 100

Convince & Convert

OCTOBER 2, 2013

Yes, digital, as in desktop publishing, is becoming a legacy system. Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Develop Rent-to-Own Content Strategies: As content marketers, our goal is to own our media channels, just like publishers do.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. This research work has been published by Microsoft under the name “Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network.&# In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. White Papers and Webcasts.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” What’s your view on this? Tweet This!

B2B 252

B2B eBook Marketing Aggregator 252

Buzz Marketing for Technology

JUNE 27, 2008

Blogs and more instantaneous tools such as Twitter both provide us with far broader inputs than we had before, and also a ready output for what we have processed from these vast information inputs. For example, del.icio.us, used with judicious tagging, is a very powerful tool. SAP White Paper: Service Delivery Innovation.

Process 100

Process Web 2.0 Movable Type Collaboration 100

SocialFish

APRIL 5, 2011

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We worked with Avectra to publish a white paper on Social CRM for Associations. Busy as usual!

Review 150

Review Social CRM Module Consultant 150

Buffer Social

DECEMBER 17, 2018

More emails are being sent and more blog posts are being published on a daily basis than ever before in history. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. But the trouble is that those tools aren’t so great for ‘underground’ content. Rand Fishkin.

Social Media 110

Social Media Marketing Curata Influencer 110

Buzz Marketing for Technology

JUNE 27, 2008

tools like blogs to manage their personal knowledge so it will be an easier step for them to manage their personal business knowledge in a similar way. E-Mail (Required, not published ). Chuck will discuss the role of vertical search in the publishing and information industry, vertical search trends and recommended strategies.

SocialText 100

SocialText News Sharepoint Web 2.0 100

SocialFish

OCTOBER 21, 2010

I’ve always evangelized the potential of tools like Facebook and Twitter to create meaningful communities and collaborations, but now realize the true opportunity for all of us who spend our days mixing up cocktails of mission and technology: social tools + people = lives saved. Now they have the tools.

Ustream 162

Ustream Wiki SMS Survey 162

Pam Moore

JUNE 28, 2019

If you like to receive a positive return on investment of the content you create and publish, then you should use a content calendar. A healthy cadency of flowing content also empowers you to better forecast budgets, tools, technology and even people resources to manage the production and distribution of content. Syndication.

Template 60

Template Templates Content Marketing 60

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Don’t get stuck in measuring tools; make the tools work for you, not vice versa. Measure what’s important (not everything is).

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

NOVEMBER 28, 2018

I have written many articles and published loads of podcasts on this topic which you can find some at the bottom of this article. Possible white-paper (y/n). Why you are producing content and what you want to accomplish as a result of publishing your content is critical to success. Syndication. Is the content evergreen?

Template 60

Template Templates Content Social Media 60

Twist Image

JUNE 25, 2011

If everything published eventually winds up on an iPad (or tablet), does it all just become text at some point? Sure, it may be short (like a tweet or a news item) or medium-sized (like a newspaper feature or a magazine article) or even long form (a book, white paper, etc.). magazine publishing. Is it still a magazine?

Crowdsourcing 80

Crowdsourcing Retail Apple iPad 80

Oktopost

OCTOBER 26, 2020

To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. But how should you go about selecting the right tools? Do you even need these specialized tools? Why you need a social media management tool. How to choose the social media management tool for you.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Absolute PA

AUGUST 12, 2010

These days, having a website or blog is probably your most important marketing tool but that doesn’t mean the right people will see it. A source of pre-written articles where others can find content to publish on their own websites, blogs and newsletters on any given subject. Thinking of writing a book?

Directory 45

Directory Marketing Resources Publishing 45

Sprout Social

MAY 18, 2016

Create a Free Tool. One way to exponentially increase the demand for your core product or service is to create a free tool that compliments it. By figuring out a pain-point your current customers and prospects face you can create a tool to help them solve that. Offer a Free Report. Share Free Resources.

Strategy 81

Strategy Marketing Report Resources 81

ProBlogger

FEBRUARY 15, 2012

Expert authorities invest time creating more in-depth studies and publishing the results. This is like a chef who has spent a year travelling to produce a guide to the top seafood restaurants, or written a paper on the effect of global warming on seasonal food production. After that, you’re ready for the fourth stage of expertise.

eBook 43

eBook Blogger Training Industry 43