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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters?

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. These tools are useful for pulling social data on your own site as well as the competition.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

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10 Free Social Media Marketing Tools You Should Try

agora pulse

Here are the 10 best free social media marketing tools money can’t buy—because they’re free. In some cases, a top-notch social media marketing tool, app, network, platform, or service doesn’t cost you a thing. Track your Facebook Ads insights with one of our favorite social media marketing tools. Organic reach.

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Publish an Unpublished Post on Facebook: How to

Jon Loomer

The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature. Let’s cover what unpublished posts are, when you might want to publish them, and how to navigate the publishing process. What is the Difference Between a Published Post and an Unpublished Post?