Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
What’s key about edited media is that the mentions are included with consideration; e.g. you’re quoted in an article, it was edited and then published. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v. Hear that, tool builders?). What are some ways to measure engagement?
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