Social Media Strategery

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What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll So, if you're deploying social tools internally, what kind of community is your organization creating?

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Somehow I don’t think these are the conversations consumers are looking for from brands.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

The blog content you’re publishing is relevant, valuable, and engaging yet no one is reading it. Thankfully, the tools used to manage them have evolved also. Will he share it with his 100K Twitter followers and Facebook fans? Is your brand willing to retweet his story? Should you use paid search links to drive additional traffic?

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So You Just Graduated and You Want a Job

Social Media Strategery

One way in which I do this is through the strategic use of social media tools like blogs, Facebook, Twitter, etc. Thanks again for publishing such great reading material!! Thanks again for publishing such great reading material!! Thanks again for publishing such great reading material!! The Whole. : The Whole. :

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The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. With the growing ubiquity of Enterprise 2.0 The same thing happens in an online community.

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What Kind of Impact Has Social Media Had on Your Organization?

Social Media Strategery

Fri, May 7, 2010 Government 2.0 , Social Media I’ve been in many meetings with senior executives where the topic has turned to social media, and sooner or later, THE question comes up - “So, explain to me again why we should be playing around with [insert your social media tool of choice here]? Expo in Washington, DC.

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I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

Development Social Media I Started a Blog But No One Cared Fri, Jan 8, 2010 Enterprise 2.0 Image Courtesy of Flickr user cogdogblog As many of you know, here at Booz Allen, we’ve got an internal suite of social media tools available on our Intranet – hello.bah.com. why isn’t anyone asking questions?

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