Dave Fleet

JUNE 9, 2010

William sees Eqentia becoming a productivity tool for medium and large enterprises. Eqentia will be most attractive to teams that have both power users and executives who don’t care about how to use the tool, but just want to see its output.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

SEPTEMBER 14, 2011

As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. People are using these tools to share experiences they have. Social CRM is a hot topic right now.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

MAY 25, 2011

Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Would you mind if I published your response as an update to my blog post? I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Thanks, Dave.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JULY 26, 2010

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Policy Tool for Social Media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start?

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

SEPTEMBER 7, 2011

( Visibli and RowFeeder are two great tools for helping with this). Create useful, interesting content that targets those terms, and publish it at the right time. Think “Search&#. What are you doing to ensure you “own&# the first page of search results when you make an announcement?

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

SEPTEMBER 29, 2010

Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

NOVEMBER 22, 2010

Use of social media tools brings with it expectations. When you publish new content, monitor regularly for reactions and respond to them. It means the agencies supporting you need to, too. Get used to two-way conversations. When you ask a question on Twitter, respond to people who reply.

CPM 413

CPM Comparison Diagrams Sentiment 413