Essential Content Marketing Editorial Calendar Template Every Marketer Can Use
NOVEMBER 3, 2013
The pressure to publish timely, engaging, content has never been higher. Brands Brands have evolved into media companies that must think like publishers. You must understand your target audience, research keywords, and publish/distribute interesting content regularly on each channel that attracts and retains your customers’ interest.
How to Build a Content Calendar (Plus a Free Template for 2014)
Convince & Convert
JANUARY 7, 2014
We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year. The benefit of using the calendar format, rather than just a long list of content to be published, is that you can visualize how your content is distributed throughout the year.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Every publisher (and title) needs to find the right mix for themselves. 6.
How to Create Your Guest Blogging Strategy [with a 5 step template]
FEBRUARY 17, 2015
This post helped us hit a record month in website traffic. > Landing page visits skyrocketed. I had a call to action in the article and linked to our Negative Comments Response Template (for Social Media) landing page. Hopefully this Guest Blogging Strategy Template can help you focus on the opportunities that will get you the best results, fastest. Of course I agreed! .
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
Then you’ve been a lazy marketer my friend, but we’ve all done it, haven’t we? I’ve asked hundreds of marketers during the last five years of speaking, consulting and writing, “Have you ever clicked ‘publish’ on a blog post which you knew was sub-standard because you had a deadline to hit? Fill in some of the blanks on my list of 60 headline templates. By Bryan Adams.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
As a result, publishers and bloggers of all sizes are constantly bleeding site content to social channels in order to encourage crucial engagement and interaction outside of their homepages. As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Publisher Platform (P3). Have an account? Used it? Not yet.
F8 2016: It’s a Good Time to Be a Publisher on Facebook
APRIL 14, 2016
But F8 2016 provided hit after hit after hit to help the publisher. But today, I’m only going to focus on the changes made that help publishers. Here are 10 Facebook changes announced at F8 2016 that are pretty awesome for publishers… Here are 10 Facebook changes announced at F8 2016 that are pretty awesome for publishers… Click To Tweet. 1. You see?
Why Bloggers Should Self-Publish
NOVEMBER 17, 2011
By James Altucher of jamesaltucher.com. I’ve published seven books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), and the last two I’ve self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Image copyright photogl - Fotolia.com The rest of this article is really three discussions: Why self-publish, rather than use a traditional publisher? Why bloggers should self-publish. How to go about self-publishing.
8 Simple Tweaks to Boost Website Conversions
Convince & Convert
NOVEMBER 18, 2014
Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. Off the back of these templates on landing pages, our website was converting between 6-7% on average and producing 700-800 new email subscribers per month. Sessions. Conversion rate. New subscribers. Jan 2014. Aug 2014.
The 11 Best Free Email Marketing Tools
MAY 25, 2016
Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. They come with marketing automation tools, customizable email templates, list building features, and more to help you get the most out of your email program, and even marry it with other aspects of your overall marketing strategy. PublishingWrong!
Repurpose Content with These Six Tools
APRIL 16, 2015
To create your visual: Pull out those highlights (usually the subhead or bolded part of the list); Paste them into a pre-designed or custom template (based on where you plan to share it); Add some graphics to illustrate the story; and. Take Advantage of LinkedIn Publishing . Just make sure the altered content aligns with the platform you’re publishing on (e.g., Say what?
3 Easy DIY Social Media Content Creation Tools
MARCH 8, 2016
It provides a ton of pre-existing images and templates you can use. Available templates: • Facebook cover photos. Available templates: • Tall: ideal for Pinterest posts. Bonus feature: If you’re a Buffer user, you can easily schedule your newly-created images to publish on your social networks. These three tools make it easy! Canva. Or you can create your own.
WordPress Themes 101
AUGUST 15, 2013
WordPress.com is a publishing site offering hosting services and full access to a variety of features and customer support. Blog Social Media CNN Odesk Template tools WordPress WordPress Plugin Directory WordPress.com WordPress.org Entering the world of WordPress for the first time, you may feel like Dorothy walking through the farmhouse door into the colorful world of Oz.
10 Things That Expose Good Sites to Google Panda
NOVEMBER 20, 2014
We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. So I thought I’d share some of the most common causes of Panda problems for reputable publishers. Slideshows – slideshows and photo galleries are frequently used by publishers both for the visual experience and to increase pageviews.
Resources for Small Staff Associations
APRIL 20, 2016
Annielytics –she is a measurement guru and her site has a ton of great content, as well as free and paid templates. Paine Publishing –KD Paine is another measurement guru, and her site is a wealth of information and free resources. There’s also a business version that costs $9.99 a month and enables you to create branding templates, upload custom fonts and other enhancements.
10 Personal Branding Secrets to Use for Social Media
JUNE 20, 2016
Whether you switch jobs, start a second business or self-publish a book, each of these milestones fall under a personal brand and get you recognized as a public figure instead of being tied to a specific business name. Create Unified Image Templates. great way to keep the look and feel of your brand consistent is to develop a style guide and social media templates. https://t.co/YTWvjT7SIK
Watching Me Blog
APRIL 4, 2012
In the comments section, Peter Petrovski said: "Would love to read more about how you draft, write and publish posts." Schaefer , Avinash Kaushik , Jason Falls , Gini Dietrich , Tom Peters , Jay Baer , Darren Rowse and David Meerman Scott follow this template and write a post about how they Blog. publishing. Blogs are one of the most valuable marketing tools ever created. believe that. don't just say it. mean it by walking the talk. started blogging in September 2003, and since then I have written almost three thousand posts. " Here's the deal, Peter. apple.
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
created a content marketing planning template that you can use as a starting point to: Map out your plan. Publish. Publish your content on platforms that suit the formats you have created: Your website. Once you’ve published content, it’s important to promote it. Also known as inbound marketing , content marketing is non-interruptive. The result? Research.
SEO Guidelines for Sponsored Content and Partner Links
APRIL 3, 2013
Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. How do publishers ensure that sponsored content complies with Google’s guidelines? Survey: Pinterest a Great Source of Links for Publishers.
How to Execute a Carefully Thought-out Content Plan
MAY 20, 2015
Try a structure like this when you write your goals: You can supplement your information into that structure: And if you don’t know where to begin, define a few content types you will publish every week for three months to get a baseline for your its performance. Gather Your Resources Begin by knowing the skills you need to publish awesome content: Write. Publish. Design.
The Rapid eLearning Blog
Buzz Marketing for Technology
JUNE 27, 2008
The Real Purpose of the E-Learning Template. Last week I told you to stop using templates for e-learning that were designed for presentations. Presentation templates are designed for a different purpose. The Branding Issue. A big issue with the presentation template is that they’re branded with logos or company brand elements. Is the template helping you do that?
The Most Common Google News Errors and How to Avoid Them
JANUARY 16, 2013
In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. To help with that, I’ve compiled a list of the Google News errors – and publisher mistakes – that I most often come across, along with a recommended solution for each. Eligibility and Indexation. It also helps to segment your news content (i.e.
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
Heyo’s easy-to-use editor and templates enable you to use contests, promotions, and deals to drive traffic, leads, and sales. NetworkedBlogs automatically publishes your blog posts to Facebook, so you get found and generate more traffic. . RSS Tab lets you publish up to five different blogs on your Facebook page. Facebook App Suites. 1. Ripe Social. AgoraPlus. FanAppz.
8 Critical SEO and Digital Marketing Opportunities
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. Syndication is an important audience development and traffic driving tool for publishers.
4 Prerequisites to Writing an Excellent Roundup Post
OCTOBER 29, 2015
After creating a template that explains the purpose of your roundup post and lists the questions, send your message to each of the contributors and allow them two weeks to respond. If you’re unsure of what to include in your e-mail template, here is a short list of things you should cover: A subject line that encourages a direct response to your request. Create a Series.
7 Best Visual Marketing Apps to Create Social Media Graphics
MARCH 23, 2015
Simply pick your template and within minutes you’re editing and publishing your design. From text to color scheme, you can match your branding to a pre-designed template. 4. Arrange these images using the pre-made templates, and then add your special touches through overlays, text and more. Are you using graphics in your social media posts ? Ready to get started?
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Publishers and brands interested in video curation will find Magnify.net’s fully-customizable cloud-based app ideal for digital publishing. enables you to create or outsource the creation of infographics and data visualizations with a range of templates. 4. You can manage your workflow and publish yourself or via API integration. Content Curation Tools.
13 Tools That Can Make Your Social Media Marketing Much Easier
APRIL 2, 2015
The tool comes with pre-made templates and assets which can all assist with your page design. You can use the tool to create a standard blog template which you can use for all you future articles or better yet come up with relevant components with the same blog template that will help you to organize your writing. One thing with social media is that it is a very dynamic field.
7 Best Newsletter Builders for Creating Great Newsletters
MAY 20, 2013
With a drag-and-drop design editor, 437 templates to get you started building your email newsletter , and a powerful template language you can use to create fully customizable templates of your own, Mailchimp is one of best professional newsletter builders out there. Free online sharing, publishing, and archiving. WYSIWYG template editor. Mailchimp. Spam checker.
How to Make Better Visualizations for Your Blog
Convince & Convert
FEBRUARY 13, 2015
Look for templates in Piktochart that have heavy data, graphs, pie charts, etc. Look for templates in Piktochart that have simple blocks for each of your list items. For the list post example, if you had 50 images, you could schedule each one to publish one per week so that your post would be promoted almost all year. Do you ever run out of ways to promote your blog content?
The Pillars of Online Marketing Success in 2014 & Beyond
OCTOBER 14, 2014
Don’t used poorly coded templates – Use official templates provided by a designer or email marketing provider. Poorly coded templates go straight to junk. Embrace Publishing & Content Creation. Every company is now a publishing company, we’re all creating content and distributing to wide and varied channels. Image source. Develop for Mobile First.
Five Cool Tools for Small Staff Associations
MAY 27, 2015
This post was originally published on Mizz Information. Canva –I’ve been a long-time fan of Canva , a free web-based design platform that lets you design email templates, social media headers, presentations, ads, web graphics and more. I am NOT good at graphic design and love that Canva has templates that let even non-designers like me create professional-looking images.
Online Tools that Help with PR
JANUARY 8, 2015
Life has recently become a little more intense because you now also have to be your own publisher. Anytime a new article is published, it appears in your account. When they publish something new, you’ll see it in your Feedly page and can read and share from there. You create the batch, design a customized player, select a template, and choose color theme, and voila! You
Post-Holiday Fitness Series: Workout Plan
JANUARY 4, 2013
As I was working on tweaking my post-holiday routine, several people expressed interest in me publishing it. If you would like a spreadsheet template of this workout plan, subscribe to my free weekly newsletter where I will publish a template that you can use, thanks to Clay Hebert. Announcing the Post-Holiday Fitness Series. About The Post-Holiday Fitness Series.
5 Elements Of Your Association’s Brand
FEBRUARY 25, 2014
It includes your association’s logo, web design, the design of published material, email templates, stationary and anything and everything that flows out of the association. We spend a disproportionate amount of time on our association’s brand look. We review iteration after iteration of a reimagined logo. Every year we agonize over the conference look – location-based or theme based?
SlideBatch: A Super Cool New PR Tool
OCTOBER 20, 2014
You create the batch, design a customized player, select a template ,and choose color theme, and voila! Once you’re finished, you can publish it publicly, or decide to keep it private or by invite only. The cool thing about it, though, is once a batch is published and embedded, it automatically refreshes with new content when it’s published (assuming it has your keywords in it). By Gini Dietrich At Content Marketing World in Cleveland, I had the opportunity to meet Paul Shirer , the founder of SlideBatch. What is SlideBatch? It’s all ready for you.
17 Content Creation Secrets to Wow Your Readers
Convince & Convert
MARCH 24, 2016
With more than 2 millions blog posts published every day, you need a way to make your content stand out. Thus, you published as many articles as you could in the 400 to 600 word range. But Always publishing high-quality, timeless content will generate traffic even when you are not writing. Step 3: Build a Template. Capture Readers’ Attention With Your Headline.
How to Build High-Quality Infographics in Under 30 Minutes
Convince & Convert
JANUARY 7, 2016
Sites like Creative Market and Graphic River offer hundreds of templates designed to help you put together your own infographic. Many non-designers are using the same templates, so do your best to ensure that you’re using one that hasn’t been copied ad nauseam. You should never publish an infographic until at least one other person has seen it. Image via BigStockPhoto.com.
Blogger to WordPress – Why Make The Change?
FEBRUARY 18, 2011
It can be a tricky process, because transferring isn’t easy when you have hundreds of posts published already. You have access to thousands of free templates with WordPress, many with customizable features that you can change to your liking. Yet, if you’re adventurous enough to custom code a template, it’s as easy as it can possibly be. Wordpress 3.0
57 Social Media Policy Examples and Resources
JULY 26, 2010
As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. Social Media Guidelines Template. Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start? Source. Cisco.
100 Examples of Corporate Social Media Policies
MAY 14, 2011
The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Template: Blogging and Social Media Policy. Template: Internet and Email Policy. Organization.
The 15 Most Life-Changing Editorial Calendar Tools
OCTOBER 7, 2013
Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. Google Docs. image credit: Shareaholic. Kapost. SocialCast. Marketing.Ai.
Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book
AUGUST 11, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book by Adam Sherk on August 11, 2009 Yesterday I received a copy of Rafe Needleman ’s Pro PR Tips in the mail from ITDatabase. I’d seen some of the tips previously via Twitter and on the Pro PR Tips blog , but the book presents them in a nice, clean format that makes for a good read. Tip #42: Flair A sure way to get your email noticed: Use colored backgrounds, fancy fonts, and complex templates. Yes, writers hate blind press releases.