Buzz Marketing for Technology

JUNE 27, 2008

White Papers. This research work has been published by Microsoft under the name “Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network.&# In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. White Papers and Webcasts.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

FEBRUARY 23, 2009

Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. His most recent Harvard Business Review piece, "A Consultant's Comeuppance," was published in the February 2003 issue.

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Real Estate Health Care Consultant Study 100

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

B2B 252

B2B eBook Marketing Aggregator 252

SocialFish

OCTOBER 21, 2010

In fact, a survey we conducted indicates many people expect help to arrive within one hour of posting a request on an emergency organization’s Facebook page. We did some research around this issue and published a white paper detailing the case for integrating time-honored emergency response expertise with real-time social input.

Ustream 162

Ustream Wiki SMS Survey 162

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. ” ~ Sandra Fathi, Past President, PRSA NY.

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Metrics How To Discount Analytics 100

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. The most popular type of content: white papers, read by 88% of buyers. Polaris B ). Polaris B ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JULY 20, 2016

Publish Articles. LinkedIn has made great strides in its publishing platform, LinkedIn Pulse. At one point, publishing to LinkedIn Pulse was limited to a select few thought leaders. Instead of using LinkedIn strictly for curating articles, use it as a platform to publish original long-form content as well.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Hootsuite

MAY 9, 2023

When you own a channel, you decide what you publish and how you share it with the world. It also includes any blogs and articles, white papers, or case studies you publish. A 2020 Statista survey found that for every U.S. Think ebooks, white papers, webinars, and any how-to content you’ve created.

Tips 98

Tips Content HootSuite UGC 98

Buzz Marketing for Technology

JUNE 27, 2008

Earlier this week, Dale Arseneault published some additional ideas about KM measurement on his blog Reflections on Knowledge Management and Organizational Innovation. Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore. Dale Arseneault: New Ways to Measure KM Impact. Comments (0). Join KM Edge.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Convince & Convert

MARCH 4, 2016

Go through your old blog posts , presentations, and white papers. If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. Repurpose Old Content. List posts about evergreen topics are always great candidates for repurposing. Facts and Statistics.

Marketing 60

Marketing Statistics Directory Pluck 60

ProBlogger

APRIL 6, 2011

I’ve been publishing content online since around 1997, since the days of Angelfire, Tripod, and Geocities; since the client request of “Can we have an animated.gif on our homepage?” I made my first website to publish interviews with hip hop artists that I liked at the time—underground ones. Online surveys. Conversions.

Blogger 42

Blogger Brands Survey Cost 42

ProBlogger

MAY 3, 2012

White papers? Maybe for people who have already bought stuff from you in the past, or who have been on your list for a long time, or filled out a survey … or maybe you just appreciate them for who they are and what they do, and give them a chance to feel the same way about you. Been there, done that, seen it already.

How To 38

How To Apparel eBook Price 38

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms? Content publishing and optimization features. Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 128

Strategy Content How To Survey 128

Sprout Social

FEBRUARY 14, 2022

When is the content being published? According to a recent survey of B2B marketers , 80% said that content marketing helped them successfully achieve the goal of creating brand awareness, 75% for building credibility and trust and 70% for educating their audiences. How to write a white paper that inspires a year-long content strategy.

Content 110

Content How To Marketing Template 110

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. Publish traditional content online. Publishing them online can increase visibility and helps your customers. Do your research.

Tips 98

Tips Content Press Release Marketing 98

agora pulse

JUNE 27, 2019

The report, Future of B2B Content 2019 , was based on data from a survey conducted in January 2019 among 300 B2B marketers with active roles in their companies’ current content programs. Agorapulse can help B2Bs in achieving their goals with their social media content.

B2B 100

B2B Social Media Content Newsletter 100

Keyhole.co

JUNE 6, 2023

Do you want to publish long-form or short-form content? Surveys, interviews, and market research — these are the key insights that’ll help you find the right B2B buyers. Publishing content isn’t about throwing spaghetti at the wall and seeing what sticks. Then, turn these aspirations into concrete goals.

B2B 52

B2B Strategy Content Brands 52

Convince & Convert

APRIL 2, 2013

Instead of a byline article that is traditionally an opinion piece published in a print magazine or trade publication, an inbound marketing article is an educational or entertaining piece of content published online. Virtually the same deliverable – an article – but written to showcase expertise and published online.

Press Release 147

Press Release Strategy scribd Marketing 147

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Its collaboration like never before and every CEO in IBMs recent survey of 765 global CEOs reported the lack of collaboration as a core problem holding back the growth of their companies. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Webcasts |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Convince & Convert

JANUARY 29, 2016

All three of the top answers are influenced by content created, published, and shared by content marketers to varying degrees. According to the survey, 29% of marketing technology buyers say that all vendor content (including the website, blog, reports, and white papers) are very influential in their research.

Content 60

Content Research Education Study 60

Webbiquity SMM

APRIL 23, 2013

Ardath Albee reveals three key attributes that technology buyers value in marketing content, including freshness: “58% (of technology buyers in a UBM TechWeb survey) said they wanted content that was timely and current (while) only 11% said they’d consider content more than 18 moths old.” Content Marketing and SEO.

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Tips Content Marketing B2B 223

Convince & Convert

MARCH 1, 2012

The stat of the week for Episode Number Five, I believe we’re on here, is from the recent survey from Pew. The Pew Internet & American Life Project did a survey. I think it was published February 24th or 25th, so it’s pretty recent stuff. They’re constantly publishing content. It would be horrible.

Social Media 140

Social Media Software Hubspot Hosting 140

Webbiquity SMM

DECEMBER 19, 2017

This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Image credit: Wikipedia.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 5, 2016

8 Types of Content Every Business Should Consider Publishing by jeffbullas.com. Here are eight types of content Celina Jones advises you should consider publishing to engage your prospects and customers. Writing White Papers to Establish Your Expertise by Prof KRG. So is your content boring? by MarketingSherpa.

Content 60

Content B2B Marketing Hubspot 60

Buzz Marketing for Technology

JULY 24, 2008

Kuhn (1963) showed how scientific peer groups determine what theories will be accepted as well as make more mundane judgments about what papers will be published and what grants will be funded. The published part of the collaboratories database is viewable online from www.scienceofcollaboratories.org. Baxevanis, 2002).

Communities 180

Communities Sample Samples Project 180

Myrland Marketing

SEPTEMBER 21, 2010

If you didn’t, you wouldn’t call your communication a blog, you’d call it white papers or articles of interest–all written with the intent of showing what you know–not to learn, not to engage, not to build community. just have others to publish first, like today’s. Thanks for sharing Deanna.

Comments 83

Comments Conversation Social Media Wikipedia 83

Webbiquity SMM

NOVEMBER 12, 2013

In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. More than half of B2B and business-to-government (B2G) marketers focus on white papers and case studies as key components of their content marketing, compared to less than 10% of B2C marketers.

Statistics 226

Statistics Social Media B2B Journal 226

Sprout Social

APRIL 8, 2021

Infographics are also very shareable, making press releases to industry publishers easy. A blog post is a written article published in the blog section of your company’s website. White paper, industry report & e-books. White papers and industry reports tend to have a reputation for being dry and unattractive.

B2B 123

B2B Content Case Study Marketing 123

Sprout Social

AUGUST 4, 2021

You can do this by tracking analytics, or sending email surveys and feedback forms. Feedback and surveys. You could also send short surveys that ask inactive subscribers what they’d like to see in your future emails, and then use that information to create more relevant email content. Published on Categories Published on.

Campaign 98

Campaign Marketing Discount How To 98

ProBlogger

JANUARY 20, 2015

The bad news: The boom in content marketing has resulted in a veritable avalanche of email for publishers. In fact, some top-tier publishers receive over 300 pitches a day – more than 3x the email volume of the average worker. 81% of publishers want email pitches, which means the inbox is your best avenue for earning their interest.

Publishing 20

Publishing Content BuzzStream Syndication 20

Writtent Blog

APRIL 8, 2013

Editorials: An opinion piece written by senior staff or the publisher, editorials reflect the opinion of your company on a certain subject. Educational articles: Your newsletter is another place to publish the kinds of valuable content you already publish on your blog. They will tell you, and you’ll both be happier.

Newsletter 111

Newsletter Resources Content Press Release 111

Writtent Blog

JULY 1, 2014

So why not drastically boost your traffic by designing a survey, and publishing your results in the form of an original white paper? It’s no secret that being a nerd is pretty cool right now. Data is definitely in. These kinds of content marketing activities can build brand respect, links, and long-time readers.

Content 95

Content Nielsen Marketing Repository 95

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. Only 5% of the marketers worldwide surveyed in their annual report never share other organization’s content, while nearly ? Content Curation: Everyone Is Doing It. Image Credit: Curata.

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Curation Curata Content Mashup 103

Convince & Convert

DECEMBER 30, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.

Diagrams 60

Diagrams Posterous Template Templates 60

Convince & Convert

SEPTEMBER 15, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.

Types 60

Types Content Diagrams Posterous 60

Writtent Blog

FEBRUARY 20, 2014

You need to consistently come up with more content marketing ideas to publish even more engaging content. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Survey Results. Co-Creation. Long-Form Articles. Social Photography. Have a shutterbug on staff?

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Content Marketing Screencast Tumblr 104