Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Sandcastle as strategy. Smart strategy needs to be flexible.

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Strategy Consultant Reputation Team 253

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Strategy 108

Strategy Tips Twitter Marketing 108

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Here are the five things you need to know about streamlining your social media strategy. The solution? Streamline that workflow.

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Publishing Social Media Film B2B 84

Keyhole.co

FEBRUARY 13, 2024

So, you must customize your social listening strategy to get an accurate pulse on the audience. million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. But first- Why do you need a Twitter social listening guide? Competitor analysis Twitter earned a whopping $1.08

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Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

MARCH 24, 2024

The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. Besides the main profile, Airbnb Help is the brand’s dedicated Twitter page to offer customer assistance. What makes Airbnb’s social media strategy successful? So, it’s clear that the brand’s social media strategy is working phenomenally.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

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Twitter Tourism Travel Education 102

Buffer Social

AUGUST 29, 2018

After Twitter changed its rules on sharing identical tweets, we set out to experiment with new ways to boost the reach of our best tweets. This strategy helped us to generate 122 percent more impressions, 87 percent more engagements, and 90 percent more link clicks for our top tweets.

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Strategy Twitter Analytics Publishing 111

The Realtime Report

JANUARY 19, 2020

The Future of Digital Marketing: Top Tips for a Successful Strategy. 2020 has brought a flurry of new advancements and methods to the digital marketing game, from new social media features to audience growth strategies. That means that partnering with influencers and big personalities is an essential digital marketing strategy.

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Strategy Tips CPM Marketing 204

Visually SM

OCTOBER 29, 2020

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. If you aim to leverage those channels, you will need to develop a social media strategy. Here, you will see: What is a social media strategy? What is a social media strategy?

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Social Media Engagement Strategy How To 130

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On measurement’s role in developing strategy: A3 – B If you don’t understand what you are getting into you can not set a good strategy, plan, message etc #measurepr.

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Strategy Banking Metrics Travel 209

Sprout Social

AUGUST 5, 2020

While Listening gives you insights into competitors’ organic presence in broader conversations across social (aka “earned content”), our Competitor Reports provide performance data for content published by your brand across social platforms (aka “owned content”). Benchmark your social performance. Learn what content works—and what doesn’t.

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Analysis Strategy Sentiment Comparison 140

Keyhole.co

DECEMBER 26, 2023

Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. million Twitter: 1.9 Here are a few examples: Oracle Red Bull Racing on Twitter: 4.5

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Social Media Strategy Sports Meme 52

agora pulse

FEBRUARY 15, 2018

I have tons of space for an elaborate intro, but let me cut to the chase because I’m so unbelievably excited: Instagram direct publishing is now available on Agorapulse. You can enable Instagram direct publishing on the upper right-hand side of your content calendar in your publishing tab. Are you ready to celebrate?

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Publishing Instagram API Social Media Management 129

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. Download our free social media strategy template to help develop a plan with more ease and speed. Identify: One or Two Primary Audiences.

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Template Templates Examples Social Media 52

Sprout Social

DECEMBER 22, 2022

At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. A network-specific strategy is excellent for determining how you’re performing on each network.

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Strategy Metrics Team Social Media 105

Forbes Social Media

MARCH 9, 2021

Burger King shocked the Twitter-verse on International Women's day by publishing a misogynistic tweet. The strategy was to stir a controversy to attract attention - we examine why this social media communication strategy backfired, and how it could have worked.

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Strategy Social Media Publishing Twitter 88

Keyhole.co

NOVEMBER 27, 2023

This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. million Facebook (Samsung Electronics): 5 million Twitter: 706.9K million Samsung India on Twitter: 2.8 million Samsung Mobile on Twitter: 12.4 million Samsung Mobile US on Twitter 4.6 million Samsung India on Twitter: 2.8

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Curation Social Media Strategy Content 52

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Follow our 7-step guide to creating a successful social media video marketing strategy. Determining the type of video that works best for your brand is an important step in your marketing strategy. Livestream.

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Video Social Media Strategy Film 144

Sprout Social

JUNE 7, 2022

It’s only natural to want to knock your IPO communications strategy out of the park. For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Keep reading to learn more about social’s role in your IPO communications strategy. After all, it’s a major opportunity.

Strategy 112

Strategy How To Hashtag Team 112

Hootsuite

JUNE 9, 2022

That’s why Twitter polls are a handy tool to keep in your back pocket. A Twitter poll can help you learn more about what your audience thinks, wants, and how they behave. In this guide, we’ll teach you what Twitter polls are and how to use them to connect with your audience. What is a Twitter poll? We promise.

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Engagement Twitter HootSuite Survey 145

Firebelly

AUGUST 8, 2012

But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. You need to go where your audience is.

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Curation Publishing Content B2B 194

Later

MAY 26, 2021

Planning your LinkedIn content strategy just got a whole lot easier — LinkedIn Scheduling is here! You can now plan, schedule, and automatically publish your LinkedIn posts with Later, and it’s 100% free. Ready to level-up your LinkedIn strategy? Step #4: Tap save and you’re all done!

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LinkedIn Publishing How To Notification 67

Social Media Strategies Summit

FEBRUARY 24, 2021

Now, let’s look specifically at how brands are using social media listening to improve their marketing strategies. The brand wasn’t selling a new product – in fact, it published a full explainer on how to make them yourself. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too.

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Social Media Strategy Sentiment Marketing 147

Buffer Social

NOVEMBER 16, 2023

X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them.  

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Twitter Price Features Analytics 101

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Twitter and LinkedIn are great ways to get introduced to gatekeepers. Image: SalFalko via Flickr, CC 2.0.

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Blogger Strategy Technorati Community building 263

Sprout Social

MAY 11, 2021

6 social media optimization strategies you should totally try. For example, check out Oatly’s homepage… …and how their Twitter and Instagram reflect similar messaging, creatives and branding. Content strategy optimization. That said, your content strategy shouldn’t be a free-for-all.

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Social Media Strategy Engagement Hashtag 130

Keyhole.co

OCTOBER 26, 2023

Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful allure and vibe of the 21st century. In this blog, we’ll take a closer look at how Chanel has designed and executed its social media strategy for maximum impact and pull. Here are some of them: Chanel Beauty: 6.1

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Fashion Platform Engagement Social Media 52

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

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Hashtag Analysis Twitter Sentiment 52

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. Here’s the stuff that actually matters when building a successful social media content strategy. Example of progress from social media content strategy. I’m here to break down the process. Let’s dive in.

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Social Media Strategy Content How To 126

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

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Trends Twitter How To Hashtag 127

Webbiquity SMM

OCTOBER 17, 2023

How are goals and strategies for content marketing changing? The three most widely used content distribution channels remain company blogs (61% — not surprising, as blogging has been at the core of content and social media marketing strategy for more than a decade), organic social media (56.9%), and email marketing to house lists (52.2%).

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Research Report Social Media CPM 257

Keyhole.co

SEPTEMBER 12, 2023

While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search. So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter.

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Twitter Hashtag Trends Sentiment 52

Sprout Social

APRIL 14, 2021

Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. You can either create the closed captions yourself or let your social platform do the work for you—IGTV, Twitter, Facebook and YouTube all enable automatic closed captions now.

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Trends Influencer Strategy Hashtag 144

Later

APRIL 9, 2020

So with this in mind, here are 8 YouTube strategy tips to increase your video views and set you up for success on the platform: YouTube Tips #1: Optimize Your Video SEO . When it comes to YouTube, the strength of your SEO strategy can make or break the success of your videos. Ready to take your social media strategy to the next level?

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YouTube Publishing Video SEO 82

SocMed Sean

JUNE 19, 2017

To continue in this series of social media cross-promotion, I thought I’d go ahead and add a follow-up post that answers the question of “how do a share a Facebook post on Twitter?” Bobby shares an amazing cat video that you just have to share with your Twitter friends.

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Twitter Facebook Privacy URL 246

Hootsuite

JUNE 5, 2023

Overwhelmed by choice, she decided to spare her audience (that’s you) from her subpar dad humor and simply introduce the piece on Twitter Blue. It pleases me to introduce a guide to Twitter Blue. We’ll cover the features and benefits of a Twitter Blue subscription, how it works, and how much it costs. What is Twitter Blue?

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Badge Twitter Cost Price 84

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Create a social media marketing strategy. Source: Pixabay. Know your target audience. Use targeted keywords.

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Social Media Tips Metrics B2B 205