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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

How to use our 2017 content marketing editorial calendar template ( download now ). Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. 94% of B2B marketers use LinkedIn as part of their content strategy.

How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year. The benefit of using the calendar format, rather than just a long list of content to be published, is that you can visualize how your content is distributed throughout the year.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1. Every publisher (and title) needs to find the right mix for themselves. 6.

How to Create Your Guest Blogging Strategy [with a 5 step template]


As well as helping you dodge some of the key mistakes, planning your guest blogging strategy will help you find, evaluate and target the best blogging opportunities. This post helped us hit a record month in website traffic. > Landing page visits skyrocketed. I had a call to action in the article and linked to our Negative Comments Response Template (for Social Media) landing page.

Content vs. Community: How Online Publishers Can Nurture Both

As a result, publishers and bloggers of all sizes are constantly bleeding site content to social channels in order to encourage crucial engagement and interaction outside of their homepages. As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Publisher Platform (P3). Have an account? Used it? Not yet.

7 Crucial Parts of a Successful Outreach Strategy


And get this: the people who say that outreach is an effective content promotion strategy are  100% right. Outreach is a very powerful way to quickly get traction to your latest blog posts, an ideal traffic strategy for new bloggers. But my point is that a successful email outreach strategy  will  take up a significant amount of time. But what exactly is outreach? Not very.

The 11 Best Free Email Marketing Tools

Sprout Social

Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. They come with marketing automation tools, customizable email templates, list building features, and more to help you get the most out of your email program, and even marry it with other aspects of your overall marketing strategy. Publishing

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Your Blog as Part of an Overarching Business Strategy


And the functions of your blog as part of your overall strategy don’t stop here – bear with me, the full list is coming. On their blog, they not only speak about Hootsuite features or company updates, but also about more general topics, such as how to publish articles on LinkedIn  or what a social media manager should check off their daily to do list. You Branding. How come?

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content.

29 Content Strategy Offers Ideas You’ve Never Dreamed Of

Writtent Blog

Your lead generation strategy isn’t going to be very effective unless you’re willing to give back. We’re talking about eBooks, whitepapers, case studies, templates, and other awesome freebies your prospects can exchange for their email address. Here are some creative ideas to help you kick your content strategy for lead generation up a notch or two: 1. PowerPoint Templates.

How to Build Out Your Social Media Content From Scratch

Sprout Social

Your end goal will come from your Content Marketing Strategy. Canva allows you to create a custom size or choose from a variety of templates. The blog graphic template tends to be a good size for an infographic–800px by 1200px. You can use Canva to choose the right template for the network where you’re publishing. PublishingHaving social profiles with no social media content is like visiting an empty warehouse. There’s nothing to see, feel or engage with. Empty social profiles look worse to potential customers than not having them at all. Videos.

The Pillars of Online Marketing Success in 2014 & Beyond


Don’t used poorly coded templates – Use official templates provided by a designer or email marketing provider. Poorly coded templates go straight to junk. Embrace Publishing & Content Creation. Every company is now a publishing company, we’re all creating content and distributing to wide and varied channels. Why is your content strategy failing?

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4 Prerequisites to Writing an Excellent Roundup Post


After creating a template that explains the purpose of your roundup post and lists the questions, send your message to each of the contributors and allow them two weeks to respond. If you’re unsure of what to include in your e-mail template, here is a short list of things you should cover: A subject line that encourages a direct response to your request. Create a Series.

10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it’s truly lacking differentiation. They talk about differentiation and how to stand out from the crowd.

Liquid Content Strategy – An old Idea gets life

Proactive Report

In a recent post Mark Schaefer talked about the need for a “liquid” content strategy. “For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around.  We did our research, crafted a message and went to work. But the notion of a liquid strategy is not new. Download the strategy template.

5 Elements Of Your Association’s Brand


It includes your association’s logo, web design, the design of published material, email templates, stationary and anything and everything that flows out of the association. Content Strategy Humanize We spend a disproportionate amount of time on our association’s brand look. We review iteration after iteration of a reimagined logo. We tinker with website design. Brand Elements.

10 Ways to Improve Your Editorial Calendar

Convince & Convert

So your editorial calendar should help you publish awesome content and  get the traffic your content deserves. 2. Create If that seems a little overwhelming to you, we created a social media plan template of the model we follow at CoSchedule. The social media plan template will help you: Find the social networks your audience is already using. Date published. It was bad.

7 Content Marketing Secrets to Increase Organic Traffic

Convince & Convert

Instead, tour email should aim to strike up a conversation: Broken Link Building: Initial Contact Email Template. Broken Link Building: Follow-Up Email Template. On that note, I recently published a resource on [KEYWORD] (including a helpful [DIAGRAM OR INFOGRAPHIC]) here: [LINK TO YOUR CONTENT]. Visual Link Building: Initial Email Template. highlight to tweet). Read on!

A Better Guide to Promoting Your Content with Social Media

Convince & Convert

Well then, you might need a better content promotion strategy for social media. In fact, there were 730 million blog posts published in 2014 alone ! This is a simple schedule that will work as a guide or a template that you can use each time you publish new content on your blog. On publish – Social messages publish when your blog posts go live.

10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best)

Convince & Convert

So your editorial calendar should help you publish awesome content and  get the traffic your content deserves. 2. If that seems a little overwhelming to you, we created a social media plan template of the model we follow at CoSchedule. The social media plan template will help you: Find the social networks your audience is already using. Date published. It was bad. Right?

Resources for Small Staff Associations


Annielytics –she is a measurement guru and her site has a ton of great content, as well as free and paid templates. Paine Publishing –KD Paine is another measurement guru, and her site is a wealth of information and free resources. There’s also a business version that costs $9.99 a month and enables you to create branding templates, upload custom fonts and other enhancements.

How to Strategize Your Annual Content Calendar Without Going Crazy

Convince & Convert

What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?  Step 1: Start With Your Content Calendar Template. Chan Kim and Renee Mauborgne wrote a book called the Blue Ocean Strategy. How to Plan Your Content Calendar With a Blue Ocean Strategy. Set the deadline  for publishing the content. And it sucks.

7 Steps to Successful Content Marketing [Infographic]


strategic, well-researched content marketing strategy will help you create content that resonates with your target market while increasing engagement, social shares, and the size of your audience. Steps for an Optimized Content Marketing Strategy. 1. Your competitors’ search engine strategy  (SEO) and results. Publish. The result? More leads and sales. Research.

17 Content Creation Secrets to Wow Your Readers

Convince & Convert

With more than 2 millions blog posts published every day, you need a way to make your content stand out. Thus, you published as many articles as you could in the 400 to 600 word range. But Readers like to read examples of how one can achieve the results they want using your strategies. If Step 3: Build a Template. Capture Readers’ Attention With Your Headline.

How To Create More Content, Faster, Without Sacrificing on Quality


Self Publishing Can Actually Make You Money… Really. have a bunch of cool templates there for visual quotes, header images, etc., so I just go there to edit them with new text and backgrounds (Takes me seconds!). Content Strategy Industry InsiderWhen I first got started, I was lucky if I could write a post twice a week and remain at the top of my quality game.

29 Ways to Save Time and Overcome Your Marketing Challenges

Convince & Convert

Takeaway:  Define no more than three SMART goals for your entire content strategy (taking on too much can spread your resources too thin). Takeaway:   Publishing consistent content  definitely helps build a loyal audience of returning readers. Understand how every piece you’ll publish contributes. Review and finalize your content before it’s time to publish. Here ya go.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. Templates. Really! Lists.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. Templates. Really! Lists.

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How to Use SlideShare to Attract 450k Views of Your Content

Socially Sorted

also use Canva to create Slide Presentations – they have great templates and it’s a great way to create your first slide presentation. And if you are still not feeling creative, you can fall back on the creative skills of Canva and Haiku Deck templates… it’s easier than ever to create a slide deck that catches attention and gets shared on SlideShare. Winning!

37 of the Best Facebook Page Apps for Brand Marketing


Heyo’s easy-to-use editor and templates enable you to use contests, promotions, and deals to drive traffic, leads, and sales. NetworkedBlogs automatically publishes your blog posts to Facebook, so you get found and generate more traffic. . RSS Tab lets you publish up to five different blogs on your Facebook page. Facebook App Suites. 1. Ripe Social. AgoraPlus. FanAppz.

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The Rapid eLearning Blog

Buzz Marketing for Technology

So, they opted for a rapid elearning strategy instead. The Real Purpose of the E-Learning Template. Last week I told you to stop using templates for e-learning that were designed for presentations. Presentation templates are designed for a different purpose. Templates keep you in a box and inhibit creativity. Is the template helping you do that? Stay tuned.

Why Interactive Content Marketing is the Future

Convince & Convert

My agency recently developed a tool to help people decide whether a template or custom website was the right choice based on 18 factors ( Try out the tool ). Not all brands are built to be publishers, and most brands are not equipped to easily build interactive content. You probably know a thing or two about creating good content. That’s the challenge. highlight to tweet).

25 Excellent Content Marketing Tools for Your Brand


The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. Publishers and brands interested in video curation will find’s fully-customizable cloud-based app ideal for digital publishing. Content Curation Tools. Storify  (paid).

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13 Tools That Can Make Your Social Media Marketing Much Easier


Do not allow social media marketing to consume most of your time when you can utilize these tools to streamline your marketing strategies thereby allowing you to dedicate that time to other useful aspects of your business. The tool comes with pre-made templates and assets which can all assist with your page design. There is a lot that has changed regarding the different platforms.

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Drive Sales and Increase Conversions With These Types of Content

Convince & Convert

This strategy will get your emails sent directly to the trash, not to mention drive many a PR-weary journalist to drink.  Traditional press releases  suffer from dwindling ROIs and short-lived impact, which is why brands need to amplify their voices through authoritative, resonant content strategies. Marketing and sales should work hand in hand on content strategy. Whitepapers.

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22 Must Know SEO Writing Tips for Higher Rankings

Writtent Blog

Google favors sites that continuously publish fresh content, so writing consistently can improve visibility. Keeping a file that contains all your best ideas, keywords, templates, and information can save you a lot of time when writing. Blogging Content Creation Content Strategy Copywriting Image source. SEO writing tips in 2014? The answer is yes. Plan ahead. Be consistent.

10 Tools for More Productive Online Marketing


All while making sure to monitor the most effective, in order to constantly tailor their strategies to improve results quarter by quarter. Add that to the fact that their email templates and scheduling systems are actually easy to use, and you have a definite winner. No more frustrating and overly complicated drip templates! Online marketing is a many headed monster. DrumUp.

10 Personal Branding Secrets to Use for Social Media

Sprout Social

Promotion is only a small aspect of a social media strategy. Whether you switch jobs, start a second business or self-publish a book, each of these milestones fall under a personal brand and get you recognized as a public figure instead of being tied to a specific business name. Create Unified Image Templates. You can use a site like Canva to create your templates.

How to Create Your Ultimate Blogging Calendar

Katie Lance

You blog becomes inconsistent in how often you are publishing which hurts your readership (and ultimately your business) and it hurts the balance of content on your blog. For example, we publish our email newsletter every Saturday and have for years – I can’t tell you how many people comment to me about how they like receiving it Saturday morning. We What happens? Stuck?

45 Marketing Tools to Consider for 2017

Razor Social

You can create email templates for outreach and track all communications through BuzzStream. You can then curate the content, include your commentary and publish to your own topic page. Managing social media can be very time-consuming, so we’re going to give you a list of tools to take your social media marketing, monitoring, publishing, and analytics to another level. Zapier.

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