Why Publishers Need to Walk Away From Facebook

Publishers need to stop looking at social media as the holy grail for consumer engagement and evolve their strategies now so they’re not dependent on the latest social network algorithm change.

In late June, Facebook once again announced a News Feed algorithm change—this time to focus more on friends and family content, and less on brands and publishers—a change that’s not all that surprising since Facebook is organized around who you know.

This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers.

Now, for publishers who have already in many ways lost control of how their content is accessed, consumed and monetized, they’re faced with Facebook throttling their access yet further.

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