Waxing UnLyrical

JUNE 19, 2015

Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. ” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

MARCH 23, 2015

Need some spring cleaning for yourself and/or your business strategy? How to Validate that your Social Media Marketing Strategy is Working. How will you refresh your business strategy this spring? Monday Roundup: Renewing Your Business Strategy is a post from: Shonali Burke Consulting, Inc. Check out these seven posts.

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Waxing UnLyrical

JUNE 23, 2014

7 Tips for Using Quotes for Your Nonprofit’s Content Strategy. Beth Kanter shares seven simple tips to integrate quotes into your content strategy. Be Your Own Publisher on Social Media: 8 Brands that Kill It. Why: Today, with Internet access and some form of a computer, virtually anyone can become a content publisher.

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Waxing UnLyrical

AUGUST 15, 2017

Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. In July, #measurePR discussed how major media outlets measure their content initiatives.

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Waxing UnLyrical

JUNE 21, 2017

Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. They include: Jon Gelberg , Executive Editor, Content Strategies at Inc. Ellen Graves , Social Media Strategist, and. Quisto Settle , Assistant Professor. Best PR, comms grow from target audience.

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Waxing UnLyrical

JUNE 22, 2016

Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers.

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Waxing UnLyrical

NOVEMBER 14, 2014

Some of these come with built-in networks; that’s one of the reason LinkedIn Publishing has taken off the way it has. But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. LinkedIn, Facebook, etc.,

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Waxing UnLyrical

JUNE 20, 2016

Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. Integrated Communications: Sink or Swim.

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Waxing UnLyrical

JULY 20, 2015

Why: “We publish anything that’s helpful to anybody who owns a dog. So our strategy here is to just build traffic and gain a following. Case Study: Denny’s flips its audience with a sassy social media strategy. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy. This week, we feature seven such case studies from both sides of the pond.

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Waxing UnLyrical

JULY 8, 2013

4 Questions to Ask Before You Publish Content. Why: In this post for SteamFeed , Jennifer Kane offers some key points to consider before publishing your content. How do you make your content marketing strategy most effective? So this week’s roundup brings you some stellar content… about content.

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Waxing UnLyrical

JUNE 27, 2016

How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Social Strategy Can Help Break Your Company’s Silos.

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Waxing UnLyrical

DECEMBER 28, 2019

If you’ve been in strategy mode the last several weeks, then chances are you’ve already come up with goals for your organization (or client). While it talks about your measurement strategy overall, you can still use it to help develop your quantifiable goals, which is the point of this exercise. Quantify your goals.

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Waxing UnLyrical

APRIL 12, 2017

Being real is the most effective – and most underused – marketing strategy in the world. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. . “Success” is contextual. And it is truly enough.

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Waxing UnLyrical

FEBRUARY 17, 2015

It’s about the publishing ethos, the engagement ethos,” explains Gerry McCusker in this IABC interview by Caroline Cornell. Why: “If you aren’t changing your reputation management strategy to reflect the current trends in search, get ready for some headaches.” Image: Marc-Andre Larlvlere via Flickr, CC 2.0.

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Waxing UnLyrical

DECEMBER 14, 2015

You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” 6 Rules of Thumb for Successful Brand Publishing. Storytelling through the Eyes of a Child.

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Waxing UnLyrical

OCTOBER 26, 2015

Three Keys to Blueprinting Your Social PR Strategy. Why: “As I was going through my notes, and organizing tasks and to-dos in Asana, I realized sharing how we go about blueprinting – our process of researching and developing – a strategy might be helpful to you.” Seven Frequently Asked Questions on Social PR Strategy.

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Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Why: “…thoughtful branding is more than a sum of the marketing strategies and tactics.”

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Waxing UnLyrical

JULY 11, 2016

Why Content Strategy Needs Digital PR. Why: “The tricky part is figuring out what content to create and how to measure its effectiveness,” writes Sally Falkow as she looks at ways to improve your content strategy. Why Marketers Can’t Afford to Chase a Silver Bullet Strategy. See you soon!

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Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. You would be surprised how often campaigns fall flat because marketers jump to the tactical execution and don’t do the upfront research planning and strategy. At SA, I lead a team of PR dynamos.

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Waxing UnLyrical

MARCH 27, 2015

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. It’s seen and heard enough to do a cut-and-paste job on a PowerPoint deck, slap some logos on it and present it as a “social media strategy.”

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Waxing UnLyrical

DECEMBER 7, 2015

Reclaiming Social: Content Strategy for Social Media. Uber-Targeted Social Media Strategies. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. I especially love this line: “Put UTM tracking on everything that moves.” ” Yea baby!

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Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

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Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? How do you keep track of these metrics and transform them into meaningful data to fuel your strategy? Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. ” 2.

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Waxing UnLyrical

JUNE 1, 2015

If you stopped publishing your social content, would anybody notice? As businesses, we need to look at where our time goes and evaluate the measure of how well that time is spent,” writes Brooke Ballard for {grow} as she evaluates her content strategy. ” 7. Why: “Time and resources are finite.

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Waxing UnLyrical

SEPTEMBER 18, 2013

By publishing on their site, you’re introducing yourself to a new audience, and by inviting them to your site, you’re offering your readers a new perspective and voice. Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours.

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Waxing UnLyrical

SEPTEMBER 21, 2015

Seven Frequently Asked Questions on Social PR Strategy. ” I cover the most frequently asked questions in my social PR strategy workshops in this WUL goodie. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined.

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Waxing UnLyrical

JULY 31, 2015

How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. Are you accounting for those changes in your public relations strategy? In fact, you’ll probably need to include those tactics in your PR strategies more often than not. Image: Death to the Stock Photo.

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Waxing UnLyrical

AUGUST 17, 2015

Why: “People often go on belief that they know what great content is and they know what great marketing is, because they can smell it,” writes Avinash as he explains how to “build intent-based audience strategies, deliver joy to them and accelerate business profit” via the See-Think-Do-Care framework.

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Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. As Communications and PR leaders, we now need to drive strategy through data and tie our efforts back to our organization’s business objectives. Owned Media Readership.

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Waxing UnLyrical

FEBRUARY 13, 2015

What we did was to ensure the creation of tracking links to the relevant page, so that we could attribute visits and conversions from our efforts – our strategy had a mix of earned, owned and paid media – as accurately as possible. Of everything we were looking at, we tracked them all consistently and noted what converted most efficiently.

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Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. See you soon! Image: Jeff Sheldon via Unsplash, CC Zero.

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Waxing UnLyrical

AUGUST 2, 2018

As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. You are drowning in emails, ads and brand messages – and so are your prospects and clients. Offer consumable content ….

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Waxing UnLyrical

NOVEMBER 9, 2015

How To Hack Your PR Strategy For Massive Growth. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique. ” 7.

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Waxing UnLyrical

MARCH 16, 2016

I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. I’ll also hear from agents and publishers. I also read the magazines that my professional groups publish, and I read magazines such as Success and Fast Company for inspiration and to learn. It’s worth it.

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Waxing UnLyrical

JULY 10, 2012

And if you don’t know who your audience is, you won’t be able to identify your competition and figure out ways to get ahead, let alone work with them (which can be an excellent strategy for building your business). Who do I need… to do what? If “everyone” is your audience, how can you do this?

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Waxing UnLyrical

MARCH 31, 2019

What I like about this trend is – if well embraced – it relieves the communicator of burdensome tactical data analytics and instead allows them to focus on strategy and creative outreach. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019.

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