Techipedia: Tamar Weinberg

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. Content syndication involves the actual publishing and sharing of content on social media platforms. Pre-launch SMM Activities.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

While not all social functionality will make noticeable impact on your SEO efforts, certain ones like blogging can literally become the centerpiece of a successful SEO strategy. Search Engine Optimization Benefits A third, more subtle, reason to “fix your house” is the impact that social functionality can have on search engine optimization.

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5 Ways Social Media is Like a Great Friendship

Techipedia: Tamar Weinberg

For businesses, this is as simple as sending out a survey to your fans and followers, crowdsourcing feedback for ways you can improve your business, asking their feedback on what you’ve been thinking about doing to the business and perhaps publishing a fun poll to gauge their interests, thereby letting you know a little more about them.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. Writing on social media strategy has still gotten me my share of dance and fashion clothing pitches. My responses are often along the lines of, “Thanks, but my blog covers social media marketing strategy.

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It lets you change permissions around who can actually edit or publish posts and adds an alternative to publishing to writers can submit posts to editors for review. The data allows me to make intelligent decisions on how to evolve my social media strategy – which is why Raven Tools is my favorite social media tool.

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