Social Media Strategery

article thumbnail

Yes, Your Brand Should Have a PR Agency Partner

Social Media Strategery

Publisher walls between paid and editorial are disappearing. Strategic Focus – Agencies have the ability to focus on long-term strategies rather than the day-to-day challenges and deadlines that can distract internal staff. It’s not an easy time to be an agency PR pro. Trust in the media is at its lowest point in decades.

RFP 63
article thumbnail

PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

She gets everyone excited about the insights, the winning strategy and how it leads to the overall end result – the impact that it’s going to have on the business. Before launching into your PR ideas, strategies and tactics, ask to see the overall marketing plan. Have you ever watched a presentation from a brand planner?

Industry 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

So You Just Graduated and You Want a Job

Social Media Strategery

To address those of you who would have asked me the first question, I help my government clients develop and implement communications strategies and tactics so that they can better communicate with their employees, other government partners, the general public – essentially with any of their stakeholders. or 2) Seriously? What shows up?

Gov 2.0 80
article thumbnail

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

It means integrating social ads, sponsored content, and syndicated content into strategies from the very beginning. The blog content you’re publishing is relevant, valuable, and engaging yet no one is reading it. It’s about developing multi-channel relationships with a variety of stakeholders.

article thumbnail

The Many Roles of an Internal Community Manager

Social Media Strategery

People post things in the wrong forums, they accidentally publish half-written blog posts, they upload documents without tagging them, etc. The old version are good to keep around just in case, but all they’re really doing is cluttering up the folder and making it difficult to find anything. You get to go in and clean up these messes!

article thumbnail

Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

&# What they didn’t take into account was the fact that a majority of their users were of the Silent or Baby Boomer generation, they were academic researchers who were rewarded for individual published works, and they were very aware of copyright and intellectual property rights. How do leaders react when their strategy is questioned?

Gov 2.0 63
article thumbnail

Managing Your Time While Managing Your Social Media | Social Media.

Social Media Strategery

Time Management Strategies for Social Media The key takeaways that I wanted the attendees to walk away were: Not information overload but filter failure – There’s always been too much information for us to ever possibly consume. The only difference now is that the gatekeepers (book publishers, TV producers, etc.)

Gov 2.0 125