Sherrilynne Starkie

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What is Earned Media?

Sherrilynne Starkie

It integrates digital marketing communications strategies and tactics to maximize impact, extend reach and deliver a measurable return on investment (ROI). Here a software company has published a research report using a hook that’s sure to interest reporters. I first published them in 2006 and then updated them 2018. Contact Me!

Fashion 409
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Owned Media is self-published content. A balanced communications strategy is going to maximize the return on investment.

Marketing 367
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

The problem usually is they have no strategy or they have the wrong one. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Research is a key part of developing a strategy and keeping a program on track. Producing podcasts is another task.

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Top Five: What do Facebook’s growth numbers mean?

Sherrilynne Starkie

Now publish directly to LinkedIn with Vimeo. Vimeo has introduced a new feature that will allow videos to be published directly to LinkedIn. The added support is a part of the company’s “Publish to Social” feature, which already offers publishing to Facebook, Twitter, and YouTube, and is available to paid subscribers.

Vimeo 186
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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more. New website for publishers from Twitter. Instagram adds AI to enhance 'explore' tab. Jun 27, 2018. Are you optimizing for voice search?

Google 170
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Owned Media is self-published content. A balanced communications strategy is going to maximize the return on investment.

Marketing 195
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Managing Facebook ads from your phone

Sherrilynne Starkie

A version of this article was originally published on Thonrley Fallis. Mobile Application Development and Marketing Strategy. For many, taking a second to look at an ad and make adjustments while waiting in line at the supermarket is far superior to being chained to a desk on a Saturday morning. Facebook and hashtags at long last.

Facebook 319