Mindjumpers

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Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Just don’t forget the basics.

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How to Kick-Start Your Content Marketing [Report]

Mindjumpers

It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Businesses need to transform themselves into publishers and develop the processes, technology and employees to deliver highly relevant content at scale in order to obtain success.

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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What are your predictions for 2013?

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The New Beauty Consumers

Mindjumpers

The potential to reach consumers through social media has made it more important than ever to publish the right content, at the right time. This is why an always-on strategy is crucial. With a strategy rooted in clear KPIs, we create engaging content linking your products to your brand purpose. That’s A LOT of online activity!

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L’Oréal Nordic

Mindjumpers

Based on this mission, we developed clear social media strategies for each brand within each of the Nordic markets. And we turned that strategy into action! From the very beginning we planned, produced and published content across their key social platforms.

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Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

As much as clickbait is the emotional catnip of our online experience and can drive consistent traffic for publishers like The Daily Mail and Huff Post who churn out multiple stories each day, it’s still hugely annoying to discover you’ve been duped by an over-excited headline promising to give you all the feels. Learn and adapt.

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Recipe for Successful Blogging

Mindjumpers

We have also written about it in our previous posts, explaining how important blogs have become in the social media strategy of a company. No publishing routine: Along with the right content, it also helps if a regular publishing calendar is followed. It is good for the readers to know when to expect your posts.