Dave Fleet

SEPTEMBER 7, 2011

Here are four ways to begin to improve your social media content strategy. Create useful, interesting content that targets those terms, and publish it at the right time. Are you using each piece as an opportunity to move towards achieving an objective, or are you just throwing words out there for the sake of posting something?

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Social Media Strategy Content Compete 375

Dave Fleet

OCTOBER 20, 2011

Here’s the thing, though: it’s by doing that that you learn how good programs and strategies work. Mashable recently published a post that nicely explains my frustration. What’s more – sorry to say it – but there’s a lot more to strategy than just idea creation.

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Flickr Project Organization Strategy 409

Dave Fleet

SEPTEMBER 14, 2011

Once you have that, you can begin to craft a strategy (I would add that before you do that, you need to figure out what business objectives you want to accomplish). Strategy is important. You can get started with social CRM by simply signing up for a free or trial account on a service, and starting to listen.

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Social CRM Small Business Video Guidelines 318

Dave Fleet

DECEMBER 21, 2011

This is the sort of information that lets my team figure out where to prioritize its efforts in order to drive search engine optimization (driving consumer reviews; publishing product-focused content; driving earned media coverage, etc). This is the sort of information that’s useful.

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Engineering Review Sites News 271

Dave Fleet

NOVEMBER 22, 2010

When you publish new content, monitor regularly for reactions and respond to them. Tags: social media strategy measurement monitoring. If social media monitoring, as Marcel Lebrun says, is the equivalent of answering the social phone then not responding is like answering the phone then sitting on the line in silence. Do you agree?

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CPM Comparison Diagrams Sentiment 413