Buzz Marketing for Technology

JUNE 1, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Collaboration 100

Collaboration Storify Upcoming ROI 100

Convince & Convert

JULY 17, 2013

He introduces four practical reasons: Efficiency: Lee explains, “With a modular approach to content that has a specific purpose, audience and use in mind, content repurposing as part of a hub and spoke publishing model can be amazingly effective andop efficient.”. A webinar. Collect and storify feedback from influencers on the ideas.

eBook 129

eBook Strategy Content Vocus 129

Convince & Convert

AUGUST 12, 2015

Takeaway: Publishing consistent content definitely helps build a loyal audience of returning readers. Explore different content types and consider your blog a marketing hub instead —a place where you can publish and share all sorts of content, then measure the data to understand what works best for your business and audience.

Marketing 60

Marketing Project Publishing Survey 60

Social Media Marketing

JUNE 26, 2013

eMarketer held a webinar on key digital trends, a midyear update. Here''s what happens when publishers invest in long-form storytelling. Two links to keep you interested, though: A summary of some of the content that came out of the Ford trends conference, captured on Storify. But what is it? Spend three minutes to find out.

Social Media 166

Social Media Klout Storify Yammer 166