Sherrilynne Starkie

DECEMBER 18, 2017

Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. The social network provides four ways to find and target the right people. And they do this across multiple platforms and devices using their Facebook profile as the unifier.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

JUNE 29, 2012

Now, there’s a new website that collates people’s embarrassing updates, categorizes them and publishes them for all world to see (again). No information is posted that hasn’t been published by the social media users themselves. Ever update your Facebook with a silly remark and then regret it? Path: the sequel.

Social Media 348

Social Media Foursquare Privacy Policies 348

Sherrilynne Starkie

JULY 27, 2012

Did you know that you can edit comments you’ve made on Facebook after you’ve published them? Related posts: Embarrassing updates in social media. Which social network would you quit? It works for both personal and business profiles. It’s easy. Just hit escape and the original comment will stand.

Comments 315

Comments Facebook Newsletter Social Networking 315

Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. It includes other influencers such as members of the public who have large or loyal social media followings. Owned Media is self-published content.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

NOVEMBER 26, 2017

Soon long rants can be composed tweet by tweet and then published in order by clicking “Tweet All”. The professionals’ social network is introducing lead forms for Sponsored InMails. Twitter is introducing 'tweetstorms'. Nov 26, 2017. For those for whom 280 characters are not enough, Twitter is introducing ‘tweetstorms ’!

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

MAY 2, 2015

Snapchat, the social network favoured by teens and millennials, is a messaging mobile app that lets users share photos and videos with their friends knowing that after a few seconds the message will disappear and be deleted from the recipients’ devices. A version of this article was originally published on Thornleyfallis.com.

Banking 150

Banking Social Networking Instagram Education 150

Sherrilynne Starkie

JANUARY 30, 2016

Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms. Publishers will be interested in the data too. Sixty-two per cent of respondents think a news site loses credibility when it publishes native ads.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

AUGUST 17, 2014

The social network says that more than billion interactions take place each week between public figures and their fans on Facebook. This article was originally published on Thornleyfallis.com. So that’s three celebrities I follow now, but I recognize that I’m not typical. Is there really a need for such an app?

Facebook 281

Facebook Privacy Features Social Media 281

Sherrilynne Starkie

FEBRUARY 23, 2013

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Bloggers offer brands enhanced value through their own social media activity. The value of blogger relations is clear.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

MAY 9, 2018

Social media management platform Hootsuite has announced a global partnership with Pinterest to natively integrate the social networking platform into the Hootsuite platform. The move means that Hootsuite customers will be able to schedule and publish visual content directly to their Pinterest boards.

News 170

News Google Social Media HootSuite 170

Sherrilynne Starkie

MARCH 14, 2015

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. A version of this article was first published at Thornleyfallis.com . Recognize these models? unfinishedbusiness. Will Twitter be serving advertisements within these private conversations?

Conversation 150

Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

AUGUST 19, 2014

Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. Writers of marketing content can feel a little overwhelmed when it comes to knowing how to get the best search engine rankings when Google and major social networks are always tweaking their algorithms.

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

JUNE 29, 2013

However, the social network has been working on Reader for more than year, according a report in the Wall Street Journal and is said to resemble Flipboard. This story was originally published on the Thornley Fallis blog. Facebook would not confirm the reports at the time. Do you use Google Reader? Facebook advertising facts.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

AUGUST 4, 2013

Emergency responders need to establish immediately a viable social media presence and have a clear idea what what is being said and who is saying it on behalf of the service. They also need to be able to easily monitor social media chatter across social networks. Social media key PR driver.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

MAY 11, 2013

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. This article was originally published on Thornley Fallis. Brands use social media for PR. But, communicating with zoomers can be complex. Content marketing is king.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

SEPTEMBER 22, 2012

Twitter is now one of the world’s top three social networks and is used by people from all walks of life from the President of the United States of America, to major Hollywood celebrities, to revolutionaries and freedom fighters around the world to children and senior citizens.

Storify 317

Storify Social Capital Yahoo Apple 317

Sherrilynne Starkie

MARCH 8, 2015

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). A version of this article was originally published on Thornleyfallis.com. Twitter for companies.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

MAY 16, 2018

Top five: New features from social network giants. This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. Facebook has launched several new features to make it easier for publishers to go live. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie.

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Sherrilynne Starkie

OCTOBER 15, 2018

Almost 38 per cent of Canadians is on Pinterest, an image-based social network. It includes other influencers such as members of the public who have large or loyal social media followings. Shared Media includes social media but it’s more. Owned Media is self-published content.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

DECEMBER 30, 2012

The list is published through Listly which means a significant difference from past lists. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader.

Twitter 351

Twitter List Newsletter Features 351

Sherrilynne Starkie

AUGUST 20, 2012

Originally published January 12, 2011). So after several months of effort, very little momentum was gained and the group was dissolved. Still we can all learn from the experiment… Facebook’s secret groups.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Shared Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

APRIL 17, 2018

Top five: Google offers support to publishers. This week's top five must-know social media news features Google's Funding Choices. To make it easier for users to communicate on LinkedIn, the professionals' social network has teamed up with Tenor to integrate GIFs. Sherrilynne Starkie. followers . Follow List.

Publishing 49

Publishing Google LinkedIn Instagram 49

Sherrilynne Starkie

NOVEMBER 9, 2013

Hangouts On Air, designed for broadcast, now have a dedicated watch page that can be promoted through the social network; the ‘control room’ allows a moderator to eject and mute comments. The Google+ social network is still experience strong and fast growth. Related posts: Which social network would you quit?

Google 292

Google SMS Wikipedia Social Networking 292

Sherrilynne Starkie

DECEMBER 7, 2020

Social networks are increasingly optimised to promote video content first. You should able to surface content sources, compile lists, links, aggregate and package content, publish and distribute content. This will give you agility and control in publishing content without the need for advanced coding skills.

Skills 195

Skills Drupal Diagrams Content 195

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JANUARY 30, 2016

In addition, the most popular social media platforms are now publically-listed companies and are striving to drive ever-increasing shareholder value by earning ad revenues. That means Facebook, Twitter and other social networks have made gaining organic visibility almost impossible.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

JANUARY 25, 2014

Many high profile news sites and social networks have been offering native ads to brands for quite some time. News organizations were on their knees as advertisers fled in droves; publishers needed to find a revenue model that works. Native ads provide value to brands, readers and publishers alike. I disagree.

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

FEBRUARY 17, 2012

This is the finding of a report published this week by Rogers (client). So much so they tend not to worry about family due to technology advances helping to keep people connected.

Report 308

Report Survey Social Networking Newsletter 308

Sherrilynne Starkie

FEBRUARY 16, 2014

Providing deeper knowledge of the use of tools and platforms, or providing training in context of the business objectives, can empower staff members to reach into their own social networks, and beyond on behalf of the employer. Will 2014 be the year your organization realizes the full potential of social media? Related articles.

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

APRIL 26, 2015

I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. I also use Tweetdeck on my home computer and Hootsuite at work to publish and schedule tweets. A version of this article was originally published on ThornleyFallis.com. How to be smart on Twitter.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

MAY 4, 2013

Telling a compelling story is the key to getting content shared across social networks, extending reach, increasing visibility and thereby creating awareness. This post was originally published on Thornley Fallis. Dove ’s ‘Real Beauty Sketch’ video is a perfect example. As part of Dove’s ongoing “ Campaign for Real Beauty.”

Marketing 295

Marketing Campaign YouTube Buy 295

Sherrilynne Starkie

DECEMBER 11, 2017

The business social network will also recommend LinkedIn Learning courses when relevant too. Hubspot has published this great tutorial on how to implement this new analytics tool. Struggling to keep up with social media trends and innovation? Adding new skills to a profile makes it more findable in searches. Dec 10, 2017.

LinkedIn 62

LinkedIn Findability Notification Hubspot 62

Sherrilynne Starkie

JANUARY 23, 2018

It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. Photo and image selection are key design skills for social media consultants too.

Consultant 427

Consultant Skills Social Media Drupal 427

Sherrilynne Starkie

MARCH 18, 2018

YouTube beats out Facebook as the most widely-used social media platform. The Pew Research Centre's recent study looks at social network platforms' user demographics for 2018. Facebook, YouTube, Snapchat and Google all feature. Follow List. Embed List. Mar 18, 2018. Facebook suspends Trump's analytics firm. Mar 18, 2018.

YouTube 67

YouTube Facebook Mobile Policies 67

Sherrilynne Starkie

SEPTEMBER 12, 2018

Eroding hierarchies give way to social networks as a way of solving community problems. Ask anyone working in news or publishing. The break up of a unified society into diverse groups of people with different tastes and values. (Yes and this feeds the point above as social media technologies have exacerbated these divisions.).

Hotels 342

Hotels Communities Industry Social Media 342