Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. RPS updates their social media sites every day – once in the morning and again in the afternoon.

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Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Challenge on.

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Waxing UnLyrical

AUGUST 24, 2015

If you want to compete in today’s fast paced business environment, you have to be social. But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par? 5 Social Media Metrics You Can Stop Tracking Yesterday.

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Metrics Social Media B2B Consultant 100

Waxing UnLyrical

FEBRUARY 27, 2015

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). Listen; and.

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Social Media How To Consultant Fashion 100

Waxing UnLyrical

OCTOBER 25, 2012

Such is the challenge I’ve been recently tasked with: not just finding out what social media people are using around the world, but how they’re using it, why and when. It turns out that some people are less than trusting of social media (for shame!) The International: Taking Social Media Overseas.

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Waxing UnLyrical

FEBRUARY 24, 2011

It’s not because it disagrees with my sensibilities (though it does), nor because I have a particular affection for Twitter (though I do). It’s because it’s simply ill-thought out – another piece bashing the use of social media, without actually having engaged with the concept.

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Waxing UnLyrical

FEBRUARY 14, 2011

Looking through WUL, I came across five ways to show Twitter love , that I’d written on Valentine’s Day two years ago. Here are six ways to start injecting the Valentine’s Day spirit into your social media routine. As I re-read it, I asked myself if I would say the same things today. What would you add?

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Waxing UnLyrical

SEPTEMBER 18, 2015

Some days you just need to tweet all the Twitters. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Tweet All The Twitters [pic]. Off with you. Have a great weekend! Based in the Washington, D.C.,

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Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. If you haunt any of the PR hashtags on Twitter, chances are you’ve come across Jodi. By her own admission, Bess isn’t (yet) a social media butterfly, but this lady has a resume that packs quite a punch. Jodi Echakowitz.

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Social Media Consultant Flickr Communities 100

Waxing UnLyrical

AUGUST 31, 2012

Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. Well, recently Gini Dietrich invited Lindsay Bell to dinner via The Twitter. I mean, they chose “Manwich” for their Twitter handle. Funny+useful=awesome.” You should.

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Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

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Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

APRIL 25, 2011

around the Twitterverse last week with the news that Twitter is in talks with TweetDeck to purchase the ridiculously popular third-party service for the low, low price of just $50 million. That said, the opinion that this may not be the best of situations brewing for my all-time favorite Twitter app was quickly formed. The answer?

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Tweetdeck Buy Twitter API 212

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. How Much do Senior Pros Care About Using Social Media? Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. So what will they do about it?

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Social Media Compete Skills Consultant 100

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Utilize Social Media. Twitter and LinkedIn are great ways to get introduced to gatekeepers.

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

JUNE 22, 2016

Yet with social media platforms, oftentimes messaging is controlled by the user. Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Begin publishing. Apple News. 40 percent of mobile devices in the U.S.

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Content Apple Drupal WordPress 128

Waxing UnLyrical

JUNE 23, 2014

Daniel Newman explains how your business can use social media content to drive customers to your product. Be Your Own Publisher on Social Media: 8 Brands that Kill It. Why: Today, with Internet access and some form of a computer, virtually anyone can become a content publisher. Based in the Washington, D.C.,

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Content UGC Consultant Flickr 198

Waxing UnLyrical

APRIL 2, 2017

As you catch up on your reading, I thought I’d point you to a very interesting read on using Twitter to extract meaningful insights. It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while. Twitter Facebook Google+ LinkedIn Big Research Smarts for Small Budgets.

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Waxing UnLyrical

AUGUST 31, 2017

And it reminds me of what makes this social media-drenched world that we live in so remarkable. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. It’s the people. It’s always the people.

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Groups Groups Banking Communities 255

Waxing UnLyrical

MAY 2, 2017

This is my response: I stand by my original update, which was a simple question about something that is commonly acknowledged as a best practice in networking, building relationships, and social media. That is a bunch of loose connections on social media, which are simply building your Rolodex. That is not a network.

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Waxing UnLyrical

JULY 24, 2017

As is the new normal during any getaway that involves sun, sand, surf, and excellent wi-fi, there were lots of #toeselfies (yes, this is a thing ) posted on social media. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Waxing UnLyrical

JUNE 21, 2017

So of course, I immediately asked them to be guests on an upcoming Twitter chat … and that happened to be last month. Ellen Graves , Social Media Strategist, and. Social media analytics can change! Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2017): From Cadillacs to Shoestrings.

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

MARCH 21, 2019

Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. I developed a powerful friendship with Shonali because of Twitter. I work for Inter-State Studio & Publishing, Co , the nation’s largest family-owned school picture company. Let me give you an example.

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Meme Training Flickr Discount 250

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. In July, Outlook Publishing (India) Pvt. reading and traveling.

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Waxing UnLyrical

NOVEMBER 11, 2016

Come up with a more efficient way of monitoring social media. Sometimes you see it right away – like when I send you an email – sometimes you see it in a webinar, or on a Twitter chat, or whatever. Twitter Facebook Google+ LinkedIn Your One Thing. … and so on …?

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Exercises Banking Consultant Training 199

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter. Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM.

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Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

AUGUST 14, 2012

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second. He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter. Image: LSE Library via Flickr, CC 2.0.

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Banking Flickr Library Newsletter 245

Waxing UnLyrical

SEPTEMBER 18, 2012

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. 21 #measurePR chat that Jen Zingsheim led) will be joining us to talk about his views on social media measurement.

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Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

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Content Brands Findability Marketing 124

Waxing UnLyrical

NOVEMBER 7, 2016

Why do you care about Social PR? I truly believe that social media is the greatest thing to happen to PR. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. What is one Social PR campaign you’re in love with? It was brilliant.

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Waxing UnLyrical

APRIL 9, 2013

I know that anytime I meet someone new I should ask for their Twitter handle. I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing. Twitter Google+ LinkedIn Things I Learned From Erin Feldman. The slightly less serious ones.

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Exercises Flickr Consultant Meeting 244

Waxing UnLyrical

FEBRUARY 13, 2017

Corina is also the founder of NutsPR and a well-known social media strategist in her own right. She was one of my beta students when I first launched the course – in fact, she was Virtuoso #2, a Founder’s Circle member – and she calls it “the A to Z of Social PR” : Corina should know, right?

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Waxing UnLyrical

OCTOBER 2, 2012

So I volunteered to handle their Twitter page during the event. Second, I learned yet again how social media can engage participants as well as the outside world with what’s happening around you. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. This event primarily focused on Mobile.

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Social Entrepreneurship Startup Eventful Mobile 253

Waxing UnLyrical

SEPTEMBER 26, 2012

Earned occurs where an customer, individual or media outlet mentions your brand in some form. While some assume the name connotates free media, in reality it often means the organization deploys agencies, PR and social media staff to garner earned media. Understanding Paid, Owned and Earned Media.

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SEO Publishing Organization Meeting 246

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The winner gets no official prize, only recognition.

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Journal Compete Team Klout 175

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

SEPTEMBER 5, 2012

Last February I wrote a post about Taking Time Off When You Work In Social Media and recently reaped the rewards of putting that advice into action. Also, anyone who actively uses social media in communications knows that sharing is a good thing. I had two challenges: Finding someone capable of doing the work.

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Training Flickr Collaboration Social Media 185

Waxing UnLyrical

JULY 2, 2018

They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. A5: It was when I worked remotely for a publishing company. All day long.

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Education Creative Commons Metrics Journal 102