Sherrilynne Starkie

MARCH 14, 2015

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification. Some see transparency as being one of the key defining attributes of Twitter.

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Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

DECEMBER 30, 2012

Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. This list was compiled using Twitter Grader. The list is published through Listly which means a significant difference from past lists. Ottawa’s Twitter top 20 March 2010. How to Find Your People on Twitter.

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Twitter List Newsletter Features 351

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

MARCH 8, 2015

In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC).

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Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

FEBRUARY 5, 2012

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Perhaps people are just getting better at using Twitter to build influence?

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Twitter Influencer Newsletter List 361

Sherrilynne Starkie

FEBRUARY 1, 2018

Facebook, Instagram, WhatsApp and Twitter have all launched new apps or features this week. Stories from loca l news publishers may appear higher in news feed for followers in publishers’ geographic areas. Sponsored Moments come to Twitter. Twitter is converting Moments into its version of Snapchat’s Publisher Stories.

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API HootSuite Statistics Instagram 207

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. New website for publishers from Twitter. Twitter has launched, Twitter Media, a new website to support media and publishing organizations in using the platform.

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Google Adwords Case Study Sports 170

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media, especially in Ottawa. Twitter is alive and well in Canada. An Integrated Digital Media and Marketing Framework.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. followers .

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

DECEMBER 7, 2009

The Isle of Man Social Media Club meets the third Thursday of each month and everyone is welcome. CI Payne will discuss the social media campaign, the challenges and successes his team has faced and will be happy to answer questions from the floor.

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Social Media Hotels YouTube Eventful 252

Sherrilynne Starkie

AUGUST 8, 2018

My Top Five weekly round up of must-know social media news! It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. There are other options to share Twitter content on Facebook, but they’re not as easy.

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API YouTube Data News 150

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS. — SS. — SS .

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Social Networking News Aggregator Journal 150

Sherrilynne Starkie

OCTOBER 12, 2018

Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter. Google supports quality news publishers in digital transformation. All emoji are equal on Twitter.

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Google Film Instagram News 279

Sherrilynne Starkie

OCTOBER 15, 2018

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. LinkedIn is introducing more social features and is becoming more content friendly. But, Twitter is alive and well in Canada.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. Now publish directly to LinkedIn with Vimeo. Should Twitter get rid of retweets? — SS. — SS.

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Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

SEPTEMBER 22, 2012

domain, held its annual general meeting and symposium in Ottawa, and Twitter co-founder Biz Stone was the closing keynote speaker. He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. Using social media for research: Social Capital 2012.

Storify 317

Storify Social Capital Yahoo Apple 317

Sherrilynne Starkie

MARCH 2, 2013

One thing is for certain, the Oscars are a true social media global phenomenon which clearly demonstrate the power of content marketing in driving social conversation and therefore awareness, loyalty and, undoubtedly, sales. That’s the connection that social media brings. Embarrassing updates in social media.

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Content Film Marketing Loyalty 317

Sherrilynne Starkie

AUGUST 25, 2013

If the goal is to correct the writer to save the embarrassment of having published flawed text, there are ways to do so politely in private. Related posts: Social media: how to handle feedback. Social media goes mainstream. Featured Headline Social Media blog Comment Facebook manners Troll Twitter'

Cost 278

Cost Comments Blogger Training 278

Sherrilynne Starkie

MAY 2, 2015

It’s a cautionary tale for those who use social media without really understanding the functions and risks involved (both father and daughter in case, it would seem). A version of this article was originally published on Thornleyfallis.com. How to be smart on Twitter. But who really knows? Does Facebook affect your brain?

Banking 150

Banking Social Networking Instagram Education 150

Sherrilynne Starkie

MAY 11, 2013

The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Ottawa Zoomers Show.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

NOVEMBER 4, 2012

His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent.

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Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

JUNE 29, 2013

But little by little Twitter and Facebook have taken over the reader duties for me. This story was originally published on the Thornley Fallis blog. Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator' I have had a Reader account for several years now, but hadn’t really ever used it.

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Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

APRIL 6, 2018

Top five: social networks are cleaning up their acts. In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. Facebook, LinkedIn, Twitter and Pinterest are all featured. Twitter releases 12th biannual Transparency Report.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. Social media is key PR driver.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

JANUARY 30, 2016

Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms. Publishers will be interested in the data too. Sixty-two per cent of respondents think a news site loses credibility when it publishes native ads.

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Survey Advertising Study Software 150

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Social Media Essential channels to reach target audiences.

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Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

APRIL 26, 2015

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. Many of my clients first became aware of me via Twitter, so did my boss.

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Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. This includes content marketing, social media and digital advertising among other marketing tactics.

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News Report Software Badge 404

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JUNE 15, 2014

There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services. Not all social links deliver clicks at the same rate.

Social Media 342

Social Media URL Advertising Study 342

Sherrilynne Starkie

JANUARY 22, 2012

CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. The company had not published any pricing information for SocialEngage; it invites users to contact ExactTarget for more information.

CoTweet 327

CoTweet CoTweet Tweetdeck Foursquare 327

Sherrilynne Starkie

DECEMBER 19, 2017

There is no 'holiday lull' in social media! Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. Twitter is sporting some cool new 'threads'. New Twitter threads are here. Long form content has come to Twitter and provides new opportunities for engagement to brands.

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Microsoft Facebook Travel Sports 210

Sherrilynne Starkie

JANUARY 30, 2016

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail. You pay a publisher or social media company for placement.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

JANUARY 25, 2014

Many high profile news sites and social networks have been offering native ads to brands for quite some time. Twitter and Facebook have a similar offering in ‘sponsored stories’ and ‘promoted tweets’. News organizations were on their knees as advertisers fled in droves; publishers needed to find a revenue model that works.

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

FEBRUARY 17, 2012

This is the finding of a report published this week by Rogers (client). Apparently, Canadians like to use of technology to manage their personal relationships. So much so they tend not to worry about family due to technology advances helping to keep people connected.

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Report Survey Social Networking Newsletter 308

Sherrilynne Starkie

JUNE 2, 2013

At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. Users can also share notebooks with other contributors, collaborate and publish right from the platform.

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Curation Findability Journal Collaboration 299

Sherrilynne Starkie

AUGUST 16, 2018

This was a busy week for must-know news in the world of social media. Facebook, Twitter and Google are all working to transform. And, a classic man bites dog scenario is rolling out in mainstream media. Having a viable, independent news publishing industry if vital if PR pros are to do their jobs well. Hi Snapchat!

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News YouTube Newsletter Activities 45