Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?)

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Social media is a meritocracy (mostly). How did we do this before?

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Affiliate sales support independent publishing. public broadcast models.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. Moreover, your business can publish event content on its own social media pages.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JUNE 20, 2019

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. After all, they work for your organization.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Influencer Marketing on Social Media.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? ” 6 Steps to Getting Started With Google+ by Social Media Examiner.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

OCTOBER 5, 2012

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. While I’d write this differently today, the post holds up pretty well considering there were “only” 350 million users on Facebook when this was published.

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. BizBash , the leading publication for event professionals in North America, recently published its list of the Top 500 People in Events , in various categories such as agencies, audiovisual / lighting design, and event education.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

DECEMBER 16, 2013

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. One method is to periodically publish news releases with high-level details of recent customer wins. Or publish collective customer results, such as cumulative cost savings, online threats thwarted, transactions accurately processed, etc.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Vocus and Cision ) to the obscure ( Butterfly Publisher ). Pitching on Twitter?

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

NOVEMBER 3, 2015

But, like the early days of anything on social, it’s difficult, messy, and imprecise. Remember trying to manage your brand’s presence on social media pre Hootsuite? From social to industry publishes, to niche blogs, UberVU helps you pinpoint potential customers and conversations at exactly the right time.

Tools 100

Tools HootSuite Team Conversation 100

Webbiquity SMM

APRIL 12, 2022

A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. The dynamics of a social media crisis are similar to social proof.

Social Media 189

Social Media Policies How To Guidelines 189

Webbiquity SMM

MAY 16, 2011

Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. No other activity comes close, with social networking coming in a distant second (10.7%).&#

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social networks and blogs In the U.S

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. . • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

OCTOBER 10, 2023

Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. The Relevance of GIFs in Social Media Marketing GIFs have become versatile and highly effective tools for online visual communication.

Social Media 220

Social Media Marketing B2B ROI 220

Webbiquity SMM

JUNE 26, 2019

Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Here are four key benefits of social media marketing. Guest post by Brad Richardson.

Social Media 194

Social Media Marketing B2B Loyalty 194

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

NOVEMBER 10, 2010

Mike’s answer is to shift to inbound marketing: think like a publisher, produce valuable and interesting content, share it where people are talking about your industry or the types of problems you solve, and let buyers come to you. Key point #1: Social media is a critical component of inbound marketing.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

SEPTEMBER 30, 2010

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Half of all Americans are now members of at least one social network, and that figure rises to 67% for 25- to 34-year olds.

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

MARCH 26, 2012

Sutton shares tips from Chris Baggott on turning email content into optimizable content, such as publishing customer service answer emails as blog posts: “Sales and service teams write thousands of emails to answer customers’ questions…The answers to these questions are extremely specific to each customer’s situation.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

MARCH 29, 2022

Quora is, of course, a social question-and-answer website launched in 2010. It’s a part search engine and part social networking site that can help you build a dedicated and loyal online following. Next, publish informative answers in your knowledge area and keep your audience engaged with high-value answers. #4-

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

JANUARY 20, 2015

A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. How can you maximize the exposure of your content published there? Image credit: Cox Business.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

JANUARY 13, 2015

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing?

Social Media 100

Social Media Marketing B2B ROI 100