Waxing UnLyrical

OCTOBER 25, 2012

Such is the challenge I’ve been recently tasked with: not just finding out what social media people are using around the world, but how they’re using it, why and when. It turns out that some people are less than trusting of social media (for shame!) The International: Taking Social Media Overseas.

Social Media 188

Social Media MySpace Flickr Platform 188

Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Challenge on.

Social Media 204

Social Media Issues Sentiment Banking 204

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. RPS updates their social media sites every day – once in the morning and again in the afternoon.

Social Media 165

Social Media Construction Flickr Communities 165

Waxing UnLyrical

SEPTEMBER 19, 2012

It is also fascinating to see volunteers across the globe helping this community grow… there are people who are involved in growing its social media presence, working on SEO, volunteers organizing local meet-ups regularly to build the community… all-in-all, this is the first such social network for sustainability that I have come across.

Social Media 209

Social Media Collaboration Meeting Communities 209

Waxing UnLyrical

FEBRUARY 27, 2015

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). Listen; and.

Social Media 100

Social Media How To Consultant Fashion 100

Waxing UnLyrical

FEBRUARY 14, 2011

Here are six ways to start injecting the Valentine’s Day spirit into your social media routine. Take #3 further and write a comment on a blog published by someone you don’t like … but whose post makes sense. Give someone an unanticipated – and truthful – LinkedIn recommendation. What would you add?

Plaxo 192

Plaxo Social Media Flickr YouTube 192

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 146

Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Based in the Washington, D.C.,

Social Media 100

Social Media Consultant Flickr Communities 100

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. How Much do Senior Pros Care About Using Social Media? Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. So what will they do about it?

Social Media 100

Social Media Compete Skills Consultant 100

Waxing UnLyrical

MAY 20, 2011

When the ebook was published, I looked at it immediately, and I thought Kellye and Jenny did a great job of it. It’s a fabulous ebook that walks you through the most important elements to include in your consulting agreements, gives you examples of agreements … and it’s free.

Resources 251

Resources eBook CSR Social Media 251

Waxing UnLyrical

JUNE 23, 2014

Daniel Newman explains how your business can use social media content to drive customers to your product. Be Your Own Publisher on Social Media: 8 Brands that Kill It. Why: Today, with Internet access and some form of a computer, virtually anyone can become a content publisher.

Content 198

Content UGC Consultant Flickr 198

Waxing UnLyrical

MARCH 3, 2011

This was originally published on Spin Sucks as a guest post. Social is great. I love social. And yes, even though countless folks (including myself) have railed against that as a misnomer, I’m guessing we’ll keep calling it social until we can collectively come up with a better name for it.

Social Media 163

Social Media Flickr Reputation Course 163

Waxing UnLyrical

JUNE 22, 2016

Yet with social media platforms, oftentimes messaging is controlled by the user. Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Begin publishing. Apple News. 40 percent of mobile devices in the U.S.

Content 128

Content Apple Drupal WordPress 128

Waxing UnLyrical

MAY 2, 2017

This is my response: I stand by my original update, which was a simple question about something that is commonly acknowledged as a best practice in networking, building relationships, and social media. That is a bunch of loose connections on social media, which are simply building your Rolodex. That is not a network.

LinkedIn 279

LinkedIn Banking Social Networking Questions 279

Waxing UnLyrical

AUGUST 31, 2017

And it reminds me of what makes this social media-drenched world that we live in so remarkable. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. It’s the people. It’s always the people.

Groups 255

Groups Groups Banking Communities 255

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Utilize Social Media. Image: SalFalko via Flickr, CC 2.0.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

SEPTEMBER 18, 2012

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. 21 #measurePR chat that Jen Zingsheim led) will be joining us to talk about his views on social media measurement.

Conference 228

Conference Social Media Meeting Publishing 228

Waxing UnLyrical

DECEMBER 21, 2018

What story opportunities exist for both traditional and social media? Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media. You need to find your audiences and influencers and on which platforms they publish.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. In July, Outlook Publishing (India) Pvt. reading and traveling.

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

JUNE 21, 2017

Ellen Graves , Social Media Strategist, and. On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. Social media analytics can change! Clicks, shares, etc.

Research 183

Research Sentiment Banking Upcoming 183

Waxing UnLyrical

APRIL 2, 2017

It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. It’s quite a long read, but well worth it.

Research 200

Research Tweetdeck Survey Banking 200

Waxing UnLyrical

JULY 24, 2017

As is the new normal during any getaway that involves sun, sand, surf, and excellent wi-fi, there were lots of #toeselfies (yes, this is a thing ) posted on social media. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Banking 224

Banking LinkedIn Hashtag Consultant 224

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019. Your work is repetitive, rote and/or data intense.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

SEPTEMBER 26, 2012

Earned occurs where an customer, individual or media outlet mentions your brand in some form. While some assume the name connotates free media, in reality it often means the organization deploys agencies, PR and social media staff to garner earned media. Understanding Paid, Owned and Earned Media.

SEO 246

SEO Publishing Organization Meeting 246

Waxing UnLyrical

SEPTEMBER 5, 2012

Last February I wrote a post about Taking Time Off When You Work In Social Media and recently reaped the rewards of putting that advice into action. Also, anyone who actively uses social media in communications knows that sharing is a good thing. I had two challenges: Finding someone capable of doing the work.

Training 185

Training Flickr Collaboration Social Media 185

Waxing UnLyrical

NOVEMBER 7, 2016

Why do you care about Social PR? I truly believe that social media is the greatest thing to happen to PR. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. What is one Social PR campaign you’re in love with? It was brilliant.

Delicious 163

Delicious Banking Campaign Course 163

Waxing UnLyrical

MARCH 21, 2019

Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. I work for Inter-State Studio & Publishing, Co , the nation’s largest family-owned school picture company. It’s here I think an important distinction must be made. likes, retweets, followers, etc).

Meme 250

Meme Training Flickr Discount 250

Waxing UnLyrical

APRIL 9, 2013

I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing. I don’t think I ever told her this, but my site looks a heck of a lot more put together since Erin introduced me to it. Erin taught me the value of boundaries.

Exercises 244

Exercises Flickr Consultant Meeting 244

Waxing UnLyrical

JULY 20, 2015

How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. 10 Influencer Do’s and Don’ts With Amex Social Media VP. Why: “We publish anything that’s helpful to anybody who owns a dog. So our strategy here is to just build traffic and gain a following.

Case Study 100

Case Study Study Influencer Consultant 100

Waxing UnLyrical

FEBRUARY 17, 2015

Social Silo Mentality: Is your online reputation suffering? Why: “Online reputation management is not about the latest social channel. It’s about the publishing ethos, the engagement ethos,” explains Gerry McCusker in this IABC interview by Caroline Cornell. Company Reputation Management With Social Media.

Reputation 100

Reputation Consultant Flickr Publishing 100

Waxing UnLyrical

NOVEMBER 11, 2016

Come up with a more efficient way of monitoring social media. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. What is the one thing you can to do today, to make your world a little better?

Exercises 199

Exercises Banking Consultant Training 199

Waxing UnLyrical

JANUARY 29, 2019

Neural networks, artificial intelligence (AI) , and automated systems allow for conversion reports, pay-per-click (PPC), open rates, social media stats and net loss of subscribers that can be crafted within mere minutes. Feature #6: Social Media. Feature #2: Email marketing.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

MAY 16, 2011

But it will be worth it, because I’ll get to catch up with a ton of my social media friends (though they’re real friends now, so it feels weird to call them “social media friends,&# but you know what I mean). It would really help us out if you could take the Twtpoll.

Case Study 206

Case Study Meeting Conference Social Media 206

Waxing UnLyrical

AUGUST 23, 2011

Then yesterday, Lori Gosselin published a fabulous guest post by Bill Dorman , asking, “ How does your friendship grow? &# It’s an excellent post, as Bill’s writing usually is. Social media and friendship. You have a life beyond social media; so do I. But I think that would be presumptuous.

Flickr 237

Flickr Energy Social Media Meeting 237

Waxing UnLyrical

AUGUST 22, 2011

You may not have noticed, but for the last couple of weeks, Waxing UnLyrical has not been publishing over the weekend. While I love blogging, the blog community, social media, etc., In publishing a post every day (whether it’s written by me or by a guest blogger), I’ve been aiming for consistency.

Publishing 196

Publishing Flickr Comments Analytics 196