Jeff Esposito
MARCH 3, 2014
A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social. Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media.
Jeff Esposito
OCTOBER 18, 2013
They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media. Especially in social media, personas offer the ability to better understand and connect with their customers. Personas in Social Media. Creating Your Personas.
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Jeff Esposito
JULY 11, 2011
This is post is part of the Institutionalizing Social Media series. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. The answer to this question lies on your business goals for social media and what want to get out of it.
Jeff Esposito
MARCH 3, 2014
A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social. Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media.
Jeff Esposito
OCTOBER 15, 2010
The book was published long before the struggle to quantify social. media, but the measurement methodology presented still rings true. After all, social media is still media. Social media is a business tool, and social media can be measured like anything else.
Jeff Esposito
AUGUST 14, 2011
If you want to get a reaction from a public relations or social media pro, ask them about influence. That’s why I continue to believe that you can’t accurately measure a person’s influence in social media. What’s the take away on social media influence? This is a guest post from Jason Mollica. .
Jeff Esposito
JULY 22, 2011
‘Social Media Agency’: Fad or Revolution? this is an interesting look at the sudden onslaught of social media agencies popping up left and right. Debunking Popular Myths of Social Media – it is that time of year again, the time where social media mythbusting takes center stage.
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