Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

AUGUST 10, 2010

Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. A Google search on “social media snake oil&# returns over 187,000 results. Social media integration.

Posterous 189

Posterous Consultant StumbleUpon Flickr 189

Adam Cohen

OCTOBER 27, 2011

Who owns the publishing? PR organizations can be built are “unfinished” content, including press releases and snippets prepared to help media organizations generate their own finished content. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others.

Content 237

Content Press Release Flickr Collaboration 237

Adam Cohen

OCTOBER 27, 2011

Who owns the publishing? PR organizations can be built are “unfinished” content, including press releases and snippets prepared to help media organizations generate their own finished content. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others.

Content 100

Content Press Release Flickr Collaboration 100