Waxing UnLyrical

FEBRUARY 22, 2016

How to Simplify SEO, PR, and Social Collaboration. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. 4 Ways To Put a Little Love In Your PR. Please share in the comments below. . Image: Nick Karvounis via Unsplash, CC Zero. Based in the Washington, D.C.,

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Waxing UnLyrical

SEPTEMBER 14, 2012

Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. You just read How My Guinea Pigs Became Famous Guest Bloggers , originally posted on Waxing UnLyrical , published by Shonali Burke. Guest post by Jessica Torres.

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Waxing UnLyrical

APRIL 10, 2011

Why: I hadn’t thought of publishing WUL on Kindle ( would you want that? ), but now I might. 4 SEO mistakes that are easy to fix , by Ken Mueller. Today’s his 50th birthday, so please hop on over to his Facebook wall , wish him “happy birthday,&# and help him help some people who need it. This one walks the talk.

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Waxing UnLyrical

MARCH 28, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Why: This is a terrific post from Amy Lynn Andrews on spring cleaning your email list – highly, highly important! 6 Ways to Attract Return Visitors to Your Blog.

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Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Offer consumable content ….

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Waxing UnLyrical

JULY 12, 2018

The site has 5,000 agency and professional profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video.

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Waxing UnLyrical

JANUARY 4, 2016

Why: “A whole host of other factors have sprung up to dethrone keywords from their venerable position at the helm of SEO for years,” writes Pratik Dholakiya for Convince and Convert as he explores why “this gradual shift away from keywords does not mean keyword optimization is dead and gone.”

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Waxing UnLyrical

SEPTEMBER 19, 2012

It is also fascinating to see volunteers across the globe helping this community grow… there are people who are involved in growing its social media presence, working on SEO, volunteers organizing local meet-ups regularly to build the community… all-in-all, this is the first such social network for sustainability that I have come across.

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Waxing UnLyrical

APRIL 22, 2015

You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. Doesn’t Google want you to consistently publish content? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?!

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Waxing UnLyrical

OCTOBER 17, 2012

It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. You just read Creating Great Video Without the “Shoot” , originally posted on Waxing UnLyrical , published by Shonali Burke. Guest post by Sue O’Hora.

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Waxing UnLyrical

MARCH 16, 2011

I set up Platinum SEO (instead of All in One SEO, I like Platinum better) and even WPTouch so that it can be viewed on a mobile device. (By It may look a little bare after other blogs you’re used to… especially if you’ve been publishing another blog for a while. It won’t be perfect when you start.

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Waxing UnLyrical

APRIL 17, 2015

Commenting on blogs published by the kinds of people you hope will come over and comment on your blog. Also this from Shelly Kramer on how to write blog headlines people will actually click on (and who reminded me that SEO’s really important as well, when it comes to content marketing). Twitter chats).

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Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers?

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Waxing UnLyrical

NOVEMBER 17, 2010

Preview before you publish. WordPress has a great preview function, where you can see exactly how your post will appear… before it publishes. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another.

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Waxing UnLyrical

JUNE 17, 2015

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. Nothing beats WUL when it comes to SEO!

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Waxing UnLyrical

AUGUST 27, 2010

So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher , it actually sounds a little too high to me. To use the old saying – the ROI on these sorts of ROI efforts is not good.

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Waxing UnLyrical

AUGUST 22, 2010

Larry is furious about this Mark Hurd thing , from The Secret Diary of Steve Jobs, published by Fake Steve Jobs. Why: Though Twitter’s managed to rid itself of its “shiny new&# somewhat since this post was published, the cartoons are still funny. You know why. Especially you, Jill. Thanks so much for stopping by WUL!

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Waxing UnLyrical

NOVEMBER 22, 2010

There are a ton of books being published on community and how social media plays into that. Only after putting those two steps together can you begin to think strategically about what tools you might want to use and how you can therefore start being part of that open community in a purposeful way. What’s different about Open Community

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Waxing UnLyrical

DECEMBER 21, 2010

when I finally hit PUBLISH. As one of the first 100 or so members of Plurk and early adopter of Twitter, in fact, I found myself chuckling when I saw the recently published graph of Twitters growth [link] and placed my start date of July 22, 2007 on the timeline - I posted an image of my welcoming email from Biz Stone and crew.)

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Waxing UnLyrical

NOVEMBER 4, 2010

Reminder: do not publish this! Hang on to your draft error page (you know, the one you haven’t published as a post ). Save it as a draft, and tinker around with your “kitchen sink&# until it looks the way you want it to (so make sure you preview the post until you’re satisfied with it). Save it as a draft !

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Waxing UnLyrical

NOVEMBER 19, 2010

Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

JANUARY 23, 2011

Why: this was the post by which I originally “discovered&# Brian and his writing, when it was published earlier as a guest post for Building Moxie. But nicely broken-down and immensely readable, not to mention smaaaht. Top 7 things I hate about Top 10 lists , by Brian Meeks. What’s next for Oprah?

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Waxing UnLyrical

JULY 26, 2018

Some come from sales teams, others from SEO professionals and a good handful come from executives who hear about a new trend and want their company to cover it. Your content campaign will most-likely have an SEO component, enabling it to live on well past the initial promotional stage of the campaign. You didn’t optimize for SEO.

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Waxing UnLyrical

OCTOBER 14, 2010

An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. Instead, communicate the value of the tip by explaining that practicing while standing up simulates the actual presentation environment and allows me to pay attention to my posture and gestures.

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Waxing UnLyrical

DECEMBER 14, 2010

In between media calls and writing press-releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive.

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Waxing UnLyrical

NOVEMBER 10, 2010

Because I guest-blogged for them (before I’d even started publishing on WUL). It’s that simple. It brings unexpected connections your way. How did I get my gig editing Women Grow Business ? How do I get new clients? Because they find my posts. How am I suddenly a BNET blogger ? Because my blog serves as my de facto portfolio.

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Waxing UnLyrical

FEBRUARY 8, 2011

Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back).

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Waxing UnLyrical

AUGUST 29, 2016

I’ve found the SEO Principles particularly helpful while building my website, the Social PR listening and engagement a good example of daily best practice, and the measurement tips in Module 4 a really solid foundation on something that didn’t used to be done by communications professionals.

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Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

NOVEMBER 16, 2016

When searching for an image for a social media or blog post, search with emotive or action words instead of simply using keywords that you might use for SEO. With the right idea and visual resource, you can dramatically improve every social media and blog post that you publish.

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Waxing UnLyrical

JANUARY 27, 2011

Thank you for publishing this article. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator AgentMagnetic Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

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Waxing UnLyrical

NOVEMBER 8, 2019

Content marketers often consider SEO as synonymous with content marketing without taking into consideration content promotion on social channels. Like SEO on the web, it’s the social advocacy that works for content marketing on social media platforms. Some of the most commonly published types of content include the following.

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Content Curation Marketing SEO 187

Waxing UnLyrical

JANUARY 26, 2011

When you publish content or information using the “everyone&# setting, it means that you are allowing everyone, including people off of Facebook, to access and use that information, and to associate it with you (i.e., To learn more about Platform, read our Privacy Policy and Platform Page.) your name and profile picture).

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Waxing UnLyrical

SEPTEMBER 14, 2010

PR blog Waxing Unlyrical published a post that was very interesting. I’ve ranted quite a bit about the problem with PR, what the real future of PR is, and why good PR measurement is so [.] PR… More Than a Press Release « Joshua Massaro's PR Blog says: September 19, 2010 at 9:47 pm [.]

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Waxing UnLyrical

APRIL 2, 2016

Do we know how to apply smart SEO (search engine optimization) to the content we generate? is created with SEO in mind. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. How does our content serve a purpose?

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