Waxing UnLyrical

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#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. #measurepr. A5: Outcomes, Action–Did they take what they learned from us & use it??, Clicks, shares, etc.

Research 183
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Weekly Roundup: The Spin Sucks Edition

Waxing UnLyrical

Why: this post published while I was traveling. And I echo her sentiments. Also the LinkedIn invites/Facebook friend requests that say, “I follow you on Twitter…&# – but that’s a subject for another blog post rant. Three ways you suck at listening to your audience , by Joey Strawn for SS. But then I read it.

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#measurePR Recap (December2015): Merry PR Measurement

Waxing UnLyrical

or use software that tags sentiment &tracks competitors #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. A3) You can extract data from Google & Excel if you have to – it’s about putting it into action. Must make the time. Google Analytics.

Analytics 100
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Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

b) Thinking a lot of noise is good without studying the sentiment of the conversations. What’s key about edited media is that the mentions are included with consideration; e.g. you’re quoted in an article, it was edited and then published. c) Treating social media as a broadcast channel. Jim said, “It depends.&#

Analytics 199
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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line. Growth PR = Business Indicators + Funnel Acceleration.

Nielsen 140
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How Much Listening Does Social Media Listening Really Offer?

Waxing UnLyrical

Offering an all-in-one option to consolidate your social media accounts and create campaigns, videos and promotions, as well as track success and brand sentiment, JugnooMe aims to make the social web simple, accessible and monetizable for all. originally posted on Waxing UnLyrical , published by Shonali Burke.

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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

Reminder: do not publish this! Hang on to your draft error page (you know, the one you haven’t published as a post ). Mark as read Approve comment Let me echo Marys sentiments. I tried to make mine fun, included an image (you know how I love pretty pictures) with the appropriate credit, and embedded a video. Happy dance!

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