Pam Moore

DECEMBER 9, 2019

The strategies and tactics used in the past no longer work like they use to. Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. If you are not planning your content for 2020 you are already falling behind.

Template 78

Template Templates Social Media Content 78

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. Download our 2019 content calendar template here -> 2019 Content Calendar Template. For some of you, the sound of a new content calendar template be a really exciting thing.

Template 60

Template Templates Content Marketing 60

Pam Moore

DECEMBER 10, 2019

How do you measure results of the content you publish online? It is critical every status update you post, every blog post you write, visual you create and video you publish is providing value to your audience. And lucky for you…I have a proven 2020 Content Calendar Template you can download for free here.

Template 78

Template Templates Content Training 78

Pam Moore

MARCH 9, 2020

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation.

ROI 78

ROI Strategy How To Marketing 78

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Pam Moore

JULY 22, 2020

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. This is why your marketing foundation must be based upon an AUDIENCE FIRST marketing strategy. EVERYTHING! .

Strategy 78

Strategy Template Templates Marketing 78

Sprout Social

MAY 11, 2021

Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). 6 social media optimization strategies you should totally try. Content strategy optimization. That said, your content strategy shouldn’t be a free-for-all. Doing so allows you to refine your content strategy over time.

Social Media 132

Social Media Strategy Engagement Hashtag 132

Sprout Social

MARCH 20, 2023

In this article, we’ll give you several tips for a successful short-form video strategy, featuring expertise from beauty giant Glossier. This bite-sized content can supercharge your social strategy and brand awareness. And it’s well within your reach to start using it in your video marketing strategy.

Buy 117

Buy Video How To Template 117

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. Here’s the stuff that actually matters when building a successful social media content strategy. But when we tested it out as a new channel for AppSumo, it didn’t give us the ROI we hoped for.

Social Media 126

Social Media Strategy Content How To 126

Pam Moore

JULY 12, 2019

Content marketing ROI. ” Or “what was the ROI on your last content marketing campaign? ” Or “what was the ROI on your last content marketing campaign?” ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks.

ROI 60

ROI Content Marketing Template 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. You can download our 2019 content calendar template here -> 2019 Content Calendar Template. “Build it and they will come running” never worked, and it's certainly not a strategy for success in 2019.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. You can download our 2019 content calendar template here -> 2019 Content Calendar Template. “Build it and they will come running” never worked, and it's certainly not a strategy for success in 2019.

Template 60

Template Templates Content Social Media 60

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. The consistency allowed Cheyanne Rains, Figo’s Social Media Coordinator, to develop her own social media video template to make video creation more efficient. Get them on board to allocate time and resources to your strategy.

Social Media 110

Social Media Insurance ROI Meme 110

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. Have you heard of audience marketing but not sure what it is, how to develop an audience first marketing strategy or how to use it to grow you business? This means nothing comes before your audience.

Template 78

Template Templates How To Training 78

Pam Moore

NOVEMBER 6, 2018

Our 2019 Content Marketing Calendar template is here and better than ever. Download our 2019 Content Calendar Template here. ). For some of you, the sound of a new content calendar template be a really exciting thing. Increase the ROI of your content. Reduce stress in creating and publishing content.

Template 60

Template Templates Content Tools 60

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Need help honing in your Facebook marketing strategy or launching a new product or service?

Feed 164

Feed Feedly News Tips 164

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. It all ultimately depends on what business success you’re hoping to get from your social media strategy. But here’s the thing. Not all social stats are created equal.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

APRIL 6, 2023

They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI).

Content 81

Content Collaboration Project Template 81

Hootsuite

MARCH 26, 2024

More time to execute their social strategy, to create content, and to engage with customers. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. If there’s one thing social media marketers need more of, it’s time. Try Hootsuite Inbox 2.0

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Pam Moore

NOVEMBER 19, 2018

How often should you publish content related to industry trends and hot news? Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. . Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). SoundCloud.

ROI 60

ROI Content Training Template 60

Sprout Social

AUGUST 8, 2022

For brands already producing social video, publishing to YouTube is a no-brainer. On the flip side, brands that already publish to YouTube should consider repurposing content for social media. This includes a dedicated intro-maker with tons of pre-built templates and transitions. YouTube thumbnail and graphics tools.

YouTube 106

YouTube Tools Analytics SEO 106

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. It's also how you achieve a positive ROI on every piece of content you produce. Buyer Persona Worksheet (editable templates to clearly define your target customer).

eBook 141

eBook Content Findability Template 141

Pam Moore

NOVEMBER 19, 2018

How often should you publish content related to industry trends and hot news? Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. . Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018).

ROI 60

ROI Content Training Statistics 60

Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. Maximize marketing ROI. Social data can strengthen your campaign strategies. Social marketers are inherently multichannel marketers as they strategize, publish and engage on several social networks at a time.

Campaign 141

Campaign Social Media Social Media Management Team 141

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. Keep reading to see what we did, our results and learnings to bolster your strategy. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more.

LinkedIn 107

LinkedIn Comments URL Engagement 107

Oktopost

JANUARY 11, 2024

Many demand generation tools offer data accuracy, which makes strategy planning better. This will allow you to focus on driving your broader marketing strategy forward. Its features include automated social publishing, social listening, and an employee advocacy tool to revamp your social selling strategies.

Tools 62

Tools B2B Hubspot Analytics 62

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Hootsuite hacks for scheduling and publishing . Here’s more on viewing paid and organic ROI.

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

JUNE 28, 2023

At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy. It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work.

Team 109

Team Hubspot Marketing SMS 109

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Axa Insurance implemented a messaging-first strategy using Sparkcentral. Know when to publish.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Hootsuite

JANUARY 24, 2022

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Like any business strategy, social media marketing is most effective when your goals and plans are based on real data. Even more specifically, you can customize your strategy by location or demographics.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. What is owned and earned data? How to measure owned data.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

JANUARY 9, 2024

AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. This ML-based automation gives back precious time to focus on planning and strategy while reducing workflow friction and workload. What are the four pillars of AI Analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. The sooner you can replace Social Studio, the sooner you can start crushing your social strategy.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

OCTOBER 24, 2022

Instagram may not be the best fit for you, but if you’re unsure, it’s worth it to revise your Instagram marketing strategy first. Give it a fair shot to provide a positive ROI for you. Use our free social media audit template to track progress and evaluate the results. Schedule and publish your content—yep, Reels, too!—

Instagram 72

Instagram How To HootSuite Mobile 72

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. How to build an effective eCommerce strategy on Instagram. So, if you’re looking to develop a robust Instagram eCommerce strategy, you may want to switch to a business account. Download now.

Instagram 117

Instagram HootSuite UGC Influencer 117

Oktopost

MARCH 7, 2022

Like actual listening, social listening can be the glue that holds your marketing strategy together. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

JULY 7, 2022

It’s a relatively new strategy that lets brands work on campaigns with online personalities. Your nanoinfluencing career won’t last long if you aren’t able to show brands why working with you will give them a positive return on investment (ROI). Get the template now! Feeling ready to become one? Engaged followers.

HootSuite 103

HootSuite How To Influencer Price 103