Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

SEO 157

SEO Social Media Strategy Hashtag 157

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 205

Social Media Tips Metrics B2B 205

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Clear data.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 110

Social Media Insurance ROI Meme 110

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. 50% of millennials trust product recommendations from influencers.

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

MAY 23, 2023

This is the practice of putting old, previously published content to use elsewhere. The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. But social conversations and trends occur in cycles.

Social Media 91

Social Media Content Marketing ROI 91

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Interviews or Q&As.

Social Media 246

Social Media Video Company Content 246

Sherrilynne Starkie

MARCH 14, 2018

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Then campaigns are easy to test, and to prove the return on investment (ROI). Then campaigns are easy to test, and to prove the return on investment (ROI). Special Tricks.

Consultant 268

Consultant Social Media Content Marketing 268

Waxing UnLyrical

JULY 16, 2014

I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

Social Media 242

Social Media ROI Syndication Flickr 242

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. Track Social Media ROI by Giving Customers Trackable Assignments.

ROI 140

ROI Social Media Social CRM Survey 140

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

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Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

Consultant 265

Consultant Social Media Drupal Content management systems 265

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. But you can amplify your efforts by linking social media with another powerful channel: email marketing.

Campaign 150

Campaign Social Media UGC Marketing 150

Pam Moore

MAY 18, 2020

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks.

ROI 78

ROI Content Template Templates 78

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 90

Social Media How To Skills Hubspot 90

Keyhole.co

MARCH 24, 2024

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

Communities 59

Communities Social Media Strategy UGC 59

agora pulse

AUGUST 6, 2020

Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? Social Media Manager Job Responsibilities.

Social Media Management 103

Social Media Management Social Media ROI Skills 103

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Features 101

Features Social Media Curation Geotagging 101

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Includes experts tips for proving ROI. Includes experts tips for proving ROI.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

Social Media 132

Social Media Strategy Engagement Hashtag 132

agora pulse

MAY 29, 2018

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Social ROI- A Story.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Social ROI- A Story.

ROI 108

ROI CPC eBook URL 108

Sprout Social

AUGUST 30, 2021

Maximize marketing ROI. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line.

Campaign 141

Campaign Social Media Social Media Management Team 141

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

Campaign 125

Campaign Social Media Tools Hubspot 125

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. What is social media advocacy? Start with your goals.

Social Media 122

Social Media UGC How To HootSuite 122

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. We get a lot of questions about social media from our audience. Here’s the stuff that actually matters when building a successful social media content strategy.

Social Media 126

Social Media Strategy Content How To 126

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 90

Social Media Content Airlines Authentication 90

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

Social Media Management 121

Social Media Management Social Media Platform Review 121