Waxing UnLyrical

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review. Please share in the comments below. Image: Helloquence via Unsplash, CC Zero.

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#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

at a retail store that the number of people who walked by window matters. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community coolâ„¢. shonali A2, p.2 2 – Try telling a mgr. Sales matter. Gerard Corbett chimed in: A2.

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Monday Roundup: #NovaCOM15

Waxing UnLyrical

Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says Dave Hochman as he shares six takeaways for the “C-store” industry. Top Takeaways From NRF. Why: “In 2015, consumer expectations are going to continue to rise.

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How Much Listening Does Social Media Listening Really Offer?

Waxing UnLyrical

Looking at the results, it could be an opportunity to provide heaters in the first place (retailer), help manage finances better (financial advisor/bank), or fix the window (glazier). originally posted on Waxing UnLyrical , published by Shonali Burke. Additionally, we’re not limiting ourselves to one pain point. Yes please!

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3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ).

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Case study #1: Sainsburys The first focused on engaging a very niche community for major UK food retailer Sainsburys , to support the launch of a new allergy-friendly “Free From&# range of products; i.e. products that are free from wheat or gluten or diary. He publishes The Boy in the Bar. Reach him on LinkedIn or Twitter.