Waxing UnLyrical

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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

There have been so many great resources coming my way lately, I just had to share. Here is a very simple editable calendar, the daily PR & Marketing calendar of event hashtags , we can use to build that resource. When the ebook was published, I looked at it immediately, and I thought Kellye and Jenny did a great job of it.

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Monday Roundup: Content Rules

Waxing UnLyrical

Be Your Own Publisher on Social Media: 8 Brands that Kill It. Why: Today, with Internet access and some form of a computer, virtually anyone can become a content publisher. In this guest post for Lightspan Digital , Valerie Gunn introduces us to 8 brands that stand out from the crowd when it comes to publishing content.

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Monday Roundup: Content Counts

Waxing UnLyrical

4 Questions to Ask Before You Publish Content. Why: In this post for SteamFeed , Jennifer Kane offers some key points to consider before publishing your content. Resources Shonali Burke Weekly Roundup content marketing' So this week’s roundup brings you some stellar content… about content.

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#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Which meant they got very resourceful.

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Monday Roundup: Happy New Year

Waxing UnLyrical

Why: Michael Brenner identifies the marketing trends he thinks will make waves in 2014, including brand publishing. Resources Shonali Burke Weekly Roundup 2014 inspiration motivation new year' and shares her wishes for you in the new year. Top Marketing Predictions For 2014. A New Year’s Wish From WUL… And Me.

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Understanding Paid, Owned and Earned Media

Waxing UnLyrical

Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. Obviously, financial and staff resources are deployed to create this media. You just read Understanding Paid, Owned and Earned Media , originally posted on Waxing UnLyrical , published by Shonali Burke.

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Monday Roundup: Challenge the Status Quo

Waxing UnLyrical

I am so sorry we didn’t publish for a few weeks. Resources Shonali Burke Weekly Roundup challenge the status quo' I’ve been traveling a lot and then one of my dogs was diagnosed with cancer. You can imagine how crazy it’s been. So I apologize for going dark like this! Image: Steven Depolo via Flickr, CC 2.0.