Waxing UnLyrical

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Weekly Roundup: Reputation

Waxing UnLyrical

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.

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A Lesson in Reputation Management From Richard III

Waxing UnLyrical

And while Ricardians are trying—and will continue to try—to undertake a rather large reputation management project, you can bet that that will take a long time… if it even works. Thanks to the magic of the Internet and self-publishing, we are given an opportunity, every day, to write—or rewrite—our stories. Writing our own histories.

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What a Sandcastle Reminded Me About Strategy

Waxing UnLyrical

For Social PR, this means: whether it’s in terms of reputation (how are you measuring this?), Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. ” Financially, this would mean sale price (of an asset) – net cost = net gain. And, officially: Happy New Year!

Strategy 253
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Rubbish Is As Rubbish Does

Waxing UnLyrical

But what was most baffling was that this was published in PR Daily. I’d already commented on the original, commented on a reply to my comment, and commented on a rebuttal post that Chuck Hemann published on his own blog (read it, it’s terrific). If Ragan publishes it, fabulous. If not, I’ll just publish it here.

Flickr 196
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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.” Please share in the comments below.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.” Please share in the comments below.

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.