Buzz Marketing for Technology

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Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. Share this on Reddit. So let’s dive into that for a moment …. Share this on Facebook.

Brands 227
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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Borden published his 1964 article, Concept of the Marketing Mix. Share this on Reddit. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This!

B2B 277
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iPad saves the Page Advertising Business

Buzz Marketing for Technology

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Share this on Reddit. Tweet This! Share this on Facebook. Share this on Linkedin.

iPad 174
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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Share this on Reddit. Last year I wrote about how the balance of content has shifted. Tweet This! Share this on Facebook.

B2B 243
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Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

In an age where there is more User Generated Content than Publisher (or marketer) Content – here is one way that B2B Marketers can ride that user generated wave to make your content stand out and live longer than it does today. Share this on Reddit. Email this to a friend? Subscribe to the comments for this post? Tweet This!

Content 278
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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Share this on Reddit. Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today. We hope you agree! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon.

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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

B2B 178