| | | Very Official Blog | |  Publishing | 8 articles |
| Page 1 of 1 | Previous | Next | VERY OFFICIAL BLOG JULY 27, 2010  How to Socialize User Experience Design: Thinking Outside Your Website Each social network has published tips on how to optimize your images and other content for their particular site. Not so very long ago, conversation around user experience with respect to web design centered around the notion of a website as a single destination. sticky site built around the assumption that visitors always use the front door aka the home page was the basic approach. | VERY OFFICIAL BLOG JUNE 27, 2010  Why Relevance Trumps Influence in Every Type of Media (Not Just Social) Since I’m only two years into publishing this blog, you might consider me a testament to her theory. Despite so much noise about how social media has radically changed the rules of PR and marketing, the fascination with social media influencers is proof of a persistent desire in our industry to take the same old shotgun approach to publicity and dress it up in a new media veneer. | | | | | |
| VERY OFFICIAL BLOG NOVEMBER 22, 2010  Social Media Ethics: Competitor Relationships Should also be Disclosed The Social Media Group published an overview for companies on compliance with the FTC guidelines : Disclose whenever you have a relationship with an advertiser, brand or company. The Word of Mouth Marketing Association (WOMMA) and the FTC agree : material relationships should be disclosed when posting comments, tweets, status updates and the like. understand this may not be news to many. | VERY OFFICIAL BLOG JANUARY 23, 2011  3 Ways to Get Great Content From Your Boring Business Publish interviews with industry leaders, government regulators and experts that your potential customers look to for guidance. Many creative types get frustrated when they work in a B2B situation, or any other industry that may be much less sexy than consumer technology, fashion, sports, or entertainment. But what if you’re selling network cables? dumpster covers? toilet seats? | VERY OFFICIAL BLOG AUGUST 21, 2011  Avoiding the Social Media Job Shop Scenario The social media job shop is my way of describing a scenario where the social media specialist or team is simply told what to post by marketing, communications or other business area what to publish to social media channels regardless of whether or not the content and approach are meaningful to the people on the receiving end: your customers or other important stakeholders. Good question. | VERY OFFICIAL BLOG DECEMBER 28, 2011  The Power of Partnerships in Your Social Media Content Strategy Other companies with a social media presence are also publishers. Ask your business customers for advice in developing this type of content and position their social media team to publish this content in a way that benefits them. Why is this? Every company touches people in some way; as an employer, and a community stakeholder. Get social with your favorite cause . Better together. | | | | | | | |
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VERY OFFICIAL BLOG | THURSDAY, NOVEMBER 11, 2010 Myths Keeping Social Media out of Regulated Industries
By now Twitter is an important part of most publishers’ audience development and content promotion efforts. So to help out I’ve created a list of Twitter tips for publishers. While my list is geared towards publishers the tactics are applicable to most organizations. On-site promotion – most publishers promote their main Twitter profiles through things like sidebar modules and footer links but not always prominently enough. Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book. that I hope are now well-established fundamentals. MORE >> -
VERY OFFICIAL BLOG | SUNDAY, JULY 6, 2008 Why shouldn't PR pros write Wikipedia entries? — Very Official Blog
Wiki guidlines: “information that is included [in an entry] must have been published by someone other than yourself (or your company).&# And only because it is difficult for a smallish company (or their PR people) to publish something that will adhere to the Wiki guidelines. About Why I Blog Very Official Blog Social Media Integration Means Business Why shouldn't PR pros write Wikipedia entries? by Shannon Paul on July 6, 2008 Face it; PR people editing/creating Wikipedia entries isn’t an evil practice. would really like to think that this isn’t impossible. MORE >>
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