The Marketing Blog
Facebook will surge ahead in India
The Marketing Blog
FEBRUARY 6, 2010
Home About In the Media Preventing Social Media Spam Moving One Step Closer to Dream February 6, 2010.4:45 pm Facebook will surge ahead in India Jump to Comments I was just reading an interesting news-story, published in today’s edition of Economic times. It compares Facebook & Orkut in India. The story which quotes data from Vizisense.com , predicts that inside 7 months Facebook should be able to overtake Orkut. There was a time, when Orkut was a dominating force in India. If you trackback to 2005-2006, you hadn’t even heard about Facebook. Theme: Pressrow
News: Our Facebook Research Featured in Hindustan Times
The Marketing Blog
SEPTEMBER 16, 2010
Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. Iffort Consulting selected and reviewed Facebook fan pages of 25 select brands from several industry verticals, including media, consumer durables and publishing for over a month. NOTE: Cross-posted from Iffort’s Blog. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”. Iffort recently conducted a similar study on brands, using Twitter, another popular social networking site. Filed under: Iffort , Itemperance , Web 2.0
My Contribution at PaulWriter.com
The Marketing Blog
AUGUST 3, 2010
Comments Filed under Facebook Tags: jessiepaul , Padmaja Nagarur , paulwriter 2 Comments jessica August 5, 2010 at 2:10 pm ######Earn Extra money from your website Hi there Earn EXTRA Money from your Website/Blog come join us as Publishers… !! Highest payouts for —Publishers High quality traffic for —advertisers or visit : [link] Reply rakhi August 4, 2010 at 3:09 pm hi. to contribute to their newly launched B2B portal www.paulwriter.com. The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. Theme: Pressrow
My Dear Consultant - Think About It !
The Marketing Blog
AUGUST 4, 2008
Strategist , Wiki 5 Comments Keith October 11, 2008 at 8:53 pm Daksh, Sorry for the late reply (: I don’t like Twitter because I am not an ego-centric individual nor someone who likes to publish my life’s ongoing constantly. I am talking about this as far as in the social context. E.g, I can imagine a scenario where companies use Twitter to publish promotions or news updates with regards to e.g. hot buys and stock picks on Twitter, where their customers can subscribe to. Jump to Comments Imagine the story of a confused guy from an enterprise. One day. His Thoughts.
Social Technographics Ladder
The Marketing Blog
JUNE 2, 2008
Ref: Groundswell – Profile Tool ) The consumers have been assigned roles on the basis of what they do (their activities) in the web-space or more appropriately the ‘social space’ (Image Credits: Groundswell ) Creators : (??????? ) - Create content (by publishing a weblog or through a webpage ) Edit: 06/06/08 3:30 pm >> As Moksh points out creators can be classified into Basic creators and Advanced creators depending on the form of content they add-in. Whether it is pure text or a combination of text, images, video and audio. Thanks for your two cents Moksh.
The Marketing Blog
AUGUST 9, 2007
Also you might want to add the vast variety of restaurants and eating places which is definitely missing in the newsletter which have been published. Home About In the Media Customer Service : Sorry what’s that ? Leaving for Pune Tomorrow August 10, 2007.5:01 am Burrp Delhi Jump to Comments I had made a request to buddy Anand Jain who dropped me an email yesterday to inform about the launch of Burrp Delhi. Wow, internet junkies were expecting this from quite sometime, apna(english : our own) desi (english : local) site is here. You donot need to worry as burrp is there for you.
People, Pages and Fun
The Marketing Blog
JULY 28, 2007
From our perspective, Jimdo serves all these requirements it is an artificial name and has no meaning… (it’s the name) Contrary to the popular belief, Jimdo is a new concept as it has never been so easy and beautiful to create and publish an own website with Jimdo. End-users can easily create and publish their own free website. Their cool service “Jimdo makes designing web-pages simple. So simple, that even a 5 year child can do it with a few mouse clicks. Jimdo allows you to integrate pictures, videos and forms and do whatver you want in a few clicks.
Traditional Book Publishing vs. Self-Publishing
OCTOBER 3, 2012
One of the questions they asked me yesterday was how six months of book tour travel and speaking had gone and whether or not I’d self-publish my second book. Book Publishing. Book publishing is fascinating. In today’s immediate gratification, fast-paced world, book publishing is on its own time. It was all due to the publisher the first week of January.
Self-Publishing vs. Publisher: Why You Should Do Both
MAY 30, 2012
He and I were talking to Bob Reed about the book publishing process – Mark having just published Return On Influence and Geoff Livingston and me having just published Marketing in the Round. Because a competitor is publishing a Twitter book and they want to beat them to the punch. Is Publishing Dead? If I publish this blog post by 7 a.m. full year.
Link Building Tactics for Publishers
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.
The Value of a PR Pitch According to 1,300 Publishers
DECEMBER 29, 2016
The post The Value of a PR Pitch According to 1,300 Publishers appeared first on Spin Sucks. As PR professionals, nurturing intricate relationship with publications and journalists is essential. Media and influencer outreach is a crucial aspect in making sure your brand and its content get to the right audience. Related Stories Is the Media Ignoring Your Email Pitches?
How Much Search and Social Media Traffic Do Publishers Get?
FEBRUARY 10, 2014
On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Publishing Social Media 10.2%. Other Web Sites 22.3%. Typed/Bookmarked 29.7%.
Done with Traditional Publishing
FEBRUARY 13, 2013
Brian Driggs asked me to discuss self-publishing after reading my sordid Fifth Estate story. While I don’t want to dismiss traditional publishing altogether, I can only speak for myself. will self publish my next book. There are several reasons, but first let’s discuss two reasons to consider traditional publishing: Prestige. Learn How to Publish.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Therefore, as a little help to content marketeers, we have made a small checklist.
6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?
The New(ish) Trend Of Publishing Within Publishing
APRIL 9, 2016
What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. The thing about this publishing thing. . Writers used to write for publishers. Publishers were the gatekeepers to an audience. Social media enabled writers (and other forms of content creators) to become their own publishing platform. Instead NewCo is being published within Medium. Yes, a full publication within this very unique publishing platform.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. HipDek is an up-and-comer; it hasn’t achieved the critical mass of the others yet but it offers good functionality specific to publishers. Spike.
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published. Depending on the site infrastructure where your content is published, the category and tags will vary.
The Future of Association Publishing
MAY 12, 2012
Thanks to Association Media & Publishing for this interesting video. Do you have any thoughts about the future of publishing? You know we do. photo credit ). Content Strategy
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
published it. In fact, publishing your article is just the first step. have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes). But it’s not required to do that for each article you publish: Maybe once in a while run the tool and keep it mind.
What Does Facebook’s Latest Algorithm Change Mean for Publishers?
JULY 6, 2016
There is another struggle here, and that’s the one between Facebook and publishers. Social networks have the upper hand when it comes to online publishing now. Unfortunately, the latest algorithmic changes could devalue publisher content; a fact Facebook is well aware of. Indeed, many publishers fail to turn a profit from these content deals, or from the mass of referrals they receive from Facebook. Publishers need to continue churning out content, because social feeds often select for timeliness and relevance.
Mobile Visits Account for 40% of All Traffic for Publishers
NOVEMBER 11, 2014
Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. Related posts: How Much Search and Social Media Traffic Do Publishers Get? Publishing Here’s a breakdown by percentile. 20-29% 6.
SEO and Social Media for Publishers: A Low-Rent Infographic
MARCH 14, 2012
SEO and social media are now vital components of audience development for publishers of all shapes and sizes, but there are still huge opportunities for improvement. Since infographics are still (kind of) the rage I’ve been meaning to publish one here. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. Publishing
How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
DECEMBER 9, 2014
But just how much traffic is it currently driving to publishers? But I’ve included enough sites to provide a good sense of the current news search opportunity for publishers. Related posts: Mobile Visits Account for 40% of All Traffic for Publishers. How Much Search and Social Media Traffic Do Publishers Get? News Sites Ranked by Google News Traffic. dailymail.co.uk
Take Advantage of Additional Google News Opportunities for Publishers
JUNE 4, 2014
Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors , there are some additional opportunities that are worth taking advantage of.
You Can Be An Internet Publisher
Small Business Mavericks
MARCH 7, 2013
Many small businesses are starting their own publishing companies as a separate branding element for their online presences. There are many ways to go about publishing online. Look at your skills and abilities as well as the human resources at your disposal before determining what type of online publishing you will undertake. Here are 4 ways you can become an online publisher without detracting from your current small business goals: E-zine publishing – As an e-zine publisher, you should look at publishing content that isn’t self-promoting.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Every publisher (and title) needs to find the right mix for themselves. 6.
Content Creation? Curation? Focus on Publishing Instead
AUGUST 8, 2012
But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. Publishing is a new way of thinking, and the smart marketers have already been embracing it.
8 Tips On Developing A Social Publishing Approach For Brands
AUGUST 13, 2012
A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. tips on developing a social publishing approach for brands. 1. Conversations and conversion need provocation. Audience-based contextually relevant content that can be measured is the linch pin. Remember your core values and strengths.
Publisher Survey: Reddit Traffic Way Up, Digg Way Down
JANUARY 25, 2012
Has this translated into a significant change in social news referrals for publishers? ” I wanted to get a better idea of just how much of a shift has occurred with some of the publishers that we work with at Define Media Group. intentionally chose sites from several different publishers and focused on those with content that is a reasonably good fit for social news sites.
Facebook Live Deals With Publishers Won’t Be Renewed (Report)
JANUARY 17, 2017
When it comes to paying publishers for live video content , Facebook gaveth, but Facebook reportedly taketh away. Kurt Wagner of Recode reported that several publishers told him the social network is no longer emphasizing Facebook Live video during negotiations, and they do not expect livestreaming deals they inked with Facebook last year to be renewed. Facebook Web Video College Humor Facebook Live Kurt Wagner Live Videos Livestreaming Long-Form Video Premium Content Publishers Recode Ricky Van Veen Videos
Stop! Check These Seven Things Before Hitting Publish
APRIL 21, 2016
You wrote an awesome post and you’re about to get it published. Here are seven things you should check before hitting the publish button. Check These Seven Things Before Hitting Publish appeared first on Spin Sucks. You’re aware of the importance of the editing process, so you made sure to read that piece, correct some misspellings, and improve the structure of a few sentences.
Smart Monetization for Publishers in a Facebook Instant Articles Era
JULY 13, 2016
Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. While Facebook claims that Instant Articles are aimed at delivering a better experience to users, this doesn’t change the fact that it is taking away control from publishers, and experience shows that it has always been difficult to monetize content you can’t control.
Three Essential Blog Writing Tips for Just Before You Click Publish
JUNE 16, 2015
But what about those last moments before you click publish? But before you hit publish, sit back and really think about your target reader. She’s not ready to hit publish! Now, if I’m targeting someone who already publishes a blog, is crunched for time, and just wants to improve what she does every day? What do you regularly do just before you hit publish?
Pinterest: Great Opportunity for Lifestyle Publishers and Brands
NOVEMBER 21, 2011
While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. At the moment it has more followers than all of the others combined. I am primarily covering publishers in this post but there are also solid opportunities for retailers. Should Publishers Add “Pin It” Buttons?
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. And that’s not all.
7 Conversion Rate Optimization Tips for Publishers
NOVEMBER 16, 2010
Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. As the director of Visual Website Optimizer (A/B testing software) I have had the opportunity to observe hundreds of A/B tests by our (publisher) customers and analyze what works for them. Tags: Publishing Yes / No.
12 Social Media Tools for Scheduling and Publishing Updates Compared
JANUARY 19, 2015
In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. The following are the social media tools for scheduling and publishing updates that I chose to research. They do have features that allow you to automate publishing updates to specified social media networks. AgoraPulse. Buffer.
Facebook to Test Mid-Roll Video Ads in Publishers’ Video Posts (Report)
JANUARY 9, 2017
Sources told Peter Kafka of Recode the social network will begin testing a new mid-roll video ad format on videos posted by publishers. According to Kafka, the mid-roll ads will appear after users have watched at least 20 seconds of publishers’ videos, and the social network and the publishers will share revenue from the ads, which will be sold by Facebook. Advertising/Marketing Facebook ad revenue Mid-Roll Mid-Roll Video Ads Peter Kafka Publishers Recode revenue Video Ads Videos YouTubeKafka pointed out that the arrangement is the same on YouTube.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
When it comes to SEO publishers need to understand and effectively communicate progress and success. In this post I’d like to highlight some of the key metrics for publishers to focus on. Conversions – this comes into play much more in fields like e-commerce SEO, but publishers have desired conversions too. My Top Posts of 2011 on SEO, PR and Social Media for Publishers.