Techipedia: Tamar Weinberg

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Publishing updates in concentrated clusters or unremittingly all day long inspires connections to disconnect. No way for fans to publish content. Not publishing negative comments. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Alert: This list is not exhaustive.

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2013: The Rise of Customer Service Marketing (and Techipedia’s New Direction)

Techipedia: Tamar Weinberg

My book, The New Community Rules: Marketing on the Social Web , which was published by top tech publisher O’Reilly in 2009, was one of the first books about social media and was translated to German, Italian, Chinese, and Portuguese, becoming a best seller on digital marketing in a number of countries.

Marketing 170
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The Ultimate Guide to Targeting Search Profiles on Facebook

Techipedia: Tamar Weinberg

Data from searches performed on publisher sites is often the most valuable of all. Google is an obvious starting point, but there are lots of other search engines. And gathering search data doesn’t begin and end with search engines. In the US, Canada, and the UK, Google is the largest source of search data followed by Chango .

Facebook 208
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5 Ways Social Media is Like a Great Friendship

Techipedia: Tamar Weinberg

For businesses, this is as simple as sending out a survey to your fans and followers, crowdsourcing feedback for ways you can improve your business, asking their feedback on what you’ve been thinking about doing to the business and perhaps publishing a fun poll to gauge their interests, thereby letting you know a little more about them.

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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This specifically targeted sites with unoriginal content; a way to make sure these pages are not ranked higher than where the content was originally published. 28 : Attribution Update – Designed to help reduce spam levels on SERPs.

Google 176
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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Follow this content optimization checklist before publishing content to ensure it is properly optimized. He has been published in several industry publications including Reel SEO and Search Engine Journal. If a page contains too many links, it will be penalized for being spammy. Cloaking or duplicating content is a huge no-no for SEO.

NoFollow 198
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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. It’s a must read for any PR professional moving into or active in this space. As bloggers, we’ve all experienced it: the completely off topic pitch. Jonathan decided he had to spin into action.