Social Media Strategery

article thumbnail

Yes, Your Brand Should Have a PR Agency Partner

Social Media Strategery

Publisher walls between paid and editorial are disappearing. It’s not an easy time to be an agency PR pro. Trust in the media is at its lowest point in decades. Earned media budgets are being slashed. Brands are dropping agency clients as they bring more work in house.

RFP 63
article thumbnail

Watching Church and State Slide Down the Slippery Slope

Social Media Strategery

I’ve even had publishers call me directly and tell me they keep editorial and advertising departments separate, but if I bought an ad, he’d “talk with the editor and make sure we got a story in there for you.”

article thumbnail

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Somehow I don’t think these are the conversations consumers are looking for from brands.

article thumbnail

PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

As publishers get better and better at integrating native advertising both effectively and ethically, the PR pro’s old standby – “earned coverage has a lot more credibility paid media” – starts to erode.

Industry 117
article thumbnail

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

The blog content you’re publishing is relevant, valuable, and engaging yet no one is reading it. Will he share it with his 100K Twitter followers and Facebook fans? Is your brand willing to retweet his story? How can you use your owned channels to drive more traffic to that story?

article thumbnail

So You Just Graduated and You Want a Job

Social Media Strategery

Thanks again for publishing such great reading material!! Thanks again for publishing such great reading material!! Thanks again for publishing such great reading material!! I agree with most of what is written here and I’ll be returning to this site again. is, But They Do Need to Experience It Six Villains of Gov 2.0

Gov 2.0 80
article thumbnail

Reviewing the Year in Social Media Strategery

Social Media Strategery

Cluetrain Style – Amazingly, this post is now almost two years old (originally published in February 2009), yet it still gets fairly regular traffic. Unfortunately, it’s now horribly out of date – looks like I need to create a “Getting Started with Gov 2.0″ ″ Guide – Redux post soon!

Gov 2.0 95