Sherrilynne Starkie

article thumbnail

What is Earned Media?

Sherrilynne Starkie

Here a software company has published a research report using a hook that’s sure to interest reporters. I first published them in 2006 and then updated them 2018. Using PR coverage in paid media campaigns exposes new audiences to the powerful endorsement of mainstream media stories. Examples of Earned Media Success.

Fashion 409
article thumbnail

Top Five: New Whatsapp for Business

Sherrilynne Starkie

Stories from loca l news publishers may appear higher in news feed for followers in publishers’ geographic areas. Twitter is converting Moments into its version of Snapchat’s Publisher Stories. Facebook updates news feeds to prioritize local news. Feb 01, 2018. Businesses can now schedule Instagram updates in advance.

API 207
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to make gorgeous ebooks

Sherrilynne Starkie

Recently, I’ve published two ebooks. I’m no graphic designer, and I don’t have the budget to hire one for my self-published ebooks. After buying it and publishing two ebooks with it, I’m convinced of its usefulness and value. I’m currently working on a third ebook. I love Designrr. Have a look.

eBook 207
article thumbnail

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. Earlier this year newspaper publishers asked the Federal government to provide $350 million annually and to change the tax code to help them compete with Facebook and Google for advertising budgets.

article thumbnail

Top Five: What do Facebook’s growth numbers mean?

Sherrilynne Starkie

Now publish directly to LinkedIn with Vimeo. Vimeo has introduced a new feature that will allow videos to be published directly to LinkedIn. The added support is a part of the company’s “Publish to Social” feature, which already offers publishing to Facebook, Twitter, and YouTube, and is available to paid subscribers.

Vimeo 186
article thumbnail

Top Five: Social networks invest in quality news

Sherrilynne Starkie

Stone Temple published a study that shows a very significant correlation between links and ranking position in Google search. The readership dashboard, available to publishers and business account owners, reveals reader insights. 5 Google’s new publishing platform for local news. LinkedIn is a crucial platform for businesses.

article thumbnail

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Its pure propaganda published online with the deliberate purpose of spreading misinformation. Trust Indicators include information on news publisher ethics, corrections, and fact-checking policies as well ownership structure and masthead information. Fake news today, is not “Hillary Clinton Adopts Alien Baby’ type stories.